Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success -- Copyright -- Contents -- Introduction -- Chapter 1: Reality Check: The Permeating Trends of Social Media and Social Business -- Convergence of Information and Communication -- Social Media's Permeation of Industry and Corporate Discipline -- Big Social Data and the Accessibility of Public Information -- Chapter 2: A Social Media Strategy: The Framework for the Ever-Changing World of Social Media -- Why is There a Need for a Social Media Strategy? -- The Ever-Changing Spectrum of Social Media -- PDCA: A Logical Framework for Social Media Strategy Creation -- The Essential Components in any Social Media Strategy -- Chapter 3: Determining Objectives and Background for Your Social Media Program -- Business Objectives and Projected Outcomes -- Increase Sales -- Decrease Expenses -- Target Demographic Group -- Target Market Focus -- Branding Guidelines -- Chapter 4: Auditing Your Social Media Program -- Existing Digital Properties and Marketing Channels -- Social Media Audit -- Industry Role Models Competitive Analysis -- Chapter 5: Core Elements and Concepts in Your Social Media Strategy -- Branding -- Naming -- Color Scheme and Imagery -- Voice -- Content -- Curation -- Channels -- Frequency -- Blogs and YouTube (Unique Content That is Indexed in Search Engines) -- Facebook and LinkedIn (Relatively Infrequent Posting Platforms) -- Twitter and Google+ (Noisier Platforms) -- Engagement -- Listening -- Campaign -- Influencers -- Brand Ambassadors -- Crisis Management -- Chapter 6: Blogging as an Essential Part of Every Social Media Strategy -- Home Base -- Social Voice -- Search Engine Optimization (SEO) and Inbound Marketing -- Wordpress -- Content Buckets -- Chapter 7: Maximizing Your Facebook Presence -- Edgerank -- Engagement.

Facebook Ads -- Facebook Campaigns -- Facebook Insights -- Chapter 8: Maximizing Your Twitter Presence -- Public Nature -- Social Media Dashboards -- Content Curation -- Twitter Chats -- Ads -- Chapter 9: Maximizing Your LinkedIn Presence -- B2B -- Profile Search Engine Optimization (SEO) -- Groups -- Company Pages -- Linkedin Ads -- Chapter 10: Maximizing Your Google+ Presence -- Search, Plus Your World -- Seo -- Circles -- About Page -- Hangouts -- Special Report: How Google+ is Changing the Online World and What You Can Do About it -- Chapter 11: Maximizing Visual Social Networks -- Visual Social Media Marketing -- Youtube -- SEO -- Virality -- Embed -- Analytics -- Strategic Youtube Marketing -- Pinterest -- Referral Power -- Lucrative Demographic -- Virality of Pins -- Optimize Your Pinterest Presence -- Pinterest Campaigns -- Instagram -- Brand Awareness -- Hashtag Campaigns -- Maximize Your Visual -- Chapter 12: Determining Staffing Roles and Responsibilities -- Who's Going to Do All This Work? -- Intern -- Shared Role -- Dedicated Role -- Sourcing Talent Internally -- Sourcing Content Internally -- Outsourcing -- Who's in Charge of Social? Everyone -- Organizing Internal Social Media Teams -- Your Future Social Media Organization -- Centralized (29.1 Percent) -- Hub and Spoke (35.4 Percent) -- Dandelion (23.6 Percent) -- Chapter 13: Onboarding Your Social Media Strategy -- Creating An Inclusive Social Culture -- Chapter 14: Managing the Risks -- Social Media Policy -- Social Media and Crisis Management -- Chapter 15: Creating Your PDCA Workflow -- The D -- Creating Your Social Media Calendar -- Creating a Daily Workflow -- Creating Content -- Curating Content -- Sharing -- Engaging -- Experimenting -- Reviewing Your Workflow: The C and Then A -- Chapter 16: Integrating Your Social Media Strategy.

Extending Your Social Media Strategy to Your Existing Marketing Channels -- Website -- Newsletter -- Pay-per-Click Advertising -- Integrate Your Data -- The Big Social Data Challenge -- Chapter 17: The ROI of Your Social Media Strategy -- Social as Part of Your Corporate Infrastructure -- Social Media Metrics to Support the Objective -- Primary Metrics -- Secondary Metrics -- Comparative Metrics -- Reviewing Your PDCA Workflow -- Maximizing Your Social ROI -- Chapter 18: Conclusion: The Future Evolution of Social Media and Your Social Media Strategy -- Predicting the Future of Social Media . . . By Looking at its Past -- Our Infatuation with New Social Media Platforms -- Things are Never Static, Even on Old Social Media Platforms -- Notes -- Acknowledgments -- My Family -- The Man Who Made This Book Happen -- My Publishing Team -- My Maximize Social Business Bloggers and Contributors to This Book -- My Readers and Online Network -- My Local Friends -- My Customers -- About the Author -- Index.