Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part I: Preparing for Your Job Search -- Chapter 1: The Lowdown on Social Media for Job Hunters -- Discovering Why Managing Your Online Presence Is Important -- Getting Ready to Start Your Search -- Standing Out with a Personal Brand -- Putting Your Résumé Online -- Expanding Your Online Presence -- Going Proactive, the Social Media Way -- Chapter 2: Setting Yourself Up for a Successful Job Search -- Developing Achievable Goals for Your Job Search -- Setting Up a Home Office for Your New "Job" -- Managing Your Time in a Way That's Right for You -- Taking Advantage of Some Tools to Organize Your Search -- Staying Motivated throughout Your Job Search -- Chapter 3: Reviewing the Essentials of Online Networking -- Making Connections through In-Person and Online Networking -- Looking at The Do's and Don'ts of Online Networking -- Taking Advantage of Your Connections' Connections -- Keeping a List of Online Networks You've Joined -- Remaining Active in Your Network Even after You Land a Job -- Part II: Marketing Yourself with a Personal Brand -- Chapter 4: Personal Branding 101 -- Discovering What Your Personal Brand Is and Why It's Essential -- Understanding How Social Media Affects Your Brand -- Discovering the Elements of a Personal Brand -- Getting to Know Who You Really Are -- Looking at Your Market -- Gathering Feedback for an Outside Perspective -- Chapter 5: Crafting Keywords, Value Statements, and More -- Conducting Keyword Research to Capture Attention -- Putting Together the Value Statement -- Transferring Your Value Statement to Social Networks -- Creating a Professional E-mail Address and Username -- Chapter 6: Blogging Your Way to a Job Interview.

Developing Your Content Strategy -- Blogging as the Expert on Your Own Site -- Scoring a Guest-Blogger Gig -- Chapter 7: Facing Your Online Reputation -- Reviewing Your Online Reputation -- Using a Paid Reputation Service -- Improving Your Reputation and Increasing Your Visibility -- Monitoring Your Reputation -- Part III: Crafting Web Résumés with LinkedIn, Video, and More -- Chapter 8: Updating Your Résumé for an Online Audience -- Understanding the Real Function of a Hard-Copy Résumé -- Grasping the Benefits of Online Résumés -- Customizing Your Online Résumé -- Generating a Plain-Text Résumé -- Looking at Tools That Make Your Résumé Sparkle -- Embracing the Modern Recommendation -- Chapter 9: Using LinkedIn to Put Your Best Profile Forward -- Understanding Why LinkedIn Is So Important -- Surveying the Elements of a Winning Profile -- Getting Your Profile in Tiptop Shape -- Examining and Expanding Your Network -- Discovering Secret Ninja Moves for Your LinkedIn Profile -- Exploring Other LinkedIn Features -- Chapter 10: Producing a Compelling Video Résumé -- Video Résumés 101 -- Presenting the Chief Components of a Good Video Résumé -- Ensuring Your Video Résumé Stands Out -- Concluding the Video -- Producing Your Video and Tying Up Loose Ends -- Making Your Video Available -- Chapter 11: Casting a Wide Net with Other Online Résumés -- Understanding the Benefits of Online Résumés -- Creating Your Multimedia Résumé -- Rethinking the Traditional Résumé Format -- Claiming Your Simple One-Page Portal -- Building a Résumé as a Website -- Part IV: Using Twitter, Facebook, and Other Sites to Find a Position -- Chapter 12: Uncovering the Hidden Job Market with Twitter -- Tweeting Your Way to the 21st Century -- Discovering How Twitter Can Help You Find a Job -- Setting up Your Twitter Profile for Job Searching -- Knowing What (And What Not) to Share.

Growing Your Followers and Friends -- Seeking a Job, Tweeple-Style -- Time-Saving Secrets for Using Twitter Efficiently -- Chapter 13: Using Facebook as a Job Hunter -- Getting the 411 on How Facebook Really Works -- Discovering Why Facebook Needs to Be a Component of Your Job Search -- Protecting Your Private Life -- Presenting the Missing Facebook Manual for Earnest Job Seekers -- Essential Facebook Apps for Job Seekers -- Chapter 14: Getting Familiar with Other Networks for Job Hunters -- Making Yourself Easy to Find -- Choosing the Right Networks to Join -- Emerging Social Networks That Are Worth Your While -- Using Your Phone to Get Hired: Mobile Recruiting Trends -- Focusing on International Networking Forums -- Browsing Networking Sites for Visual Creative Professionals -- Part V: Executing Your Proactive Social Media Job Hunt Strategies -- Chapter 15: Triangulating Opportunities, Companies, and People to Target -- Taking Advantage of Niche Job Boards to Find Opportunities -- Hello, Hiring Manager! Finding Decision Makers through Key Social Sites -- Spying on Hiring Managers before They Spy on You -- Asking Your Social Media Network for Help -- Organizing All the Data You Gather -- Chapter 16: Discovering a Company's Needs -- Staying on Top of Industry News with the Help of Social Media -- Following Companies through Their Social Networking Sites -- Drawing Conclusions about a Company's Needs and Your Fit -- Chapter 17: Embracing the Informational Interview for an Insider Advantage -- Tracking Down the People with the Information You Want -- Asking for a Meeting the Right Way -- Conducting an Informational Interview That's a Win-Win for Everyone -- Thanking Your Contact, Social Media Style -- Chapter 18: Engaging with Hiring Managers through Social Media -- Reaching Out to the People with the Power to Hire You.

"Apply First": Dealing with HR's Insistence on Following the Rules -- Helping Out Your Application -- Turning Rejection into a Chance to Improve -- Part VI: The Part of Tens -- Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century -- The First Page of Google Has Become Your New Résumé -- A Summary Is Enough -- Social Proof Is a Must -- Résumés and Cover Letters Aren't Read on Paper Anymore -- Relationships First, Résumés Second -- Employers Only Care about What They Want -- Gaps in Employment Are Okay -- Nouns Are the New Currency -- Everyone Has a Personal Brand -- Employers Expect You to Be Prepared -- Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes -- Read Social Media News Sites -- Set Up Weekly Summary Newsletters -- View Real-Time Web Updates with RSS Feeds -- Join a Local Club -- Make New Technology-Savvy Friends -- Listen to Podcasts -- Watch Social Media TV -- Read the Tweets from Pundits -- Use Social Bookmarking -- Chapter 21: Ten Common Mistakes People Make When Using Social Media -- Forgetting That Social Media Is Just a Tool -- Failing to Think of What Hiring Managers Need to See -- Taking Before Giving -- Being Inconsistent -- Having an Incomplete or Outdated Online Presence -- Revealing Too Little Personal Information -- Not Understanding the Etiquette of the Networks They Use -- Not Knowing Their Audience -- Failing to Keep Up with Their Networks When They're Employed -- Ignoring Face-to-Face Networking -- Index -- About the Author.