Media Convergence - Approaches and Experiences : Aftermath of the Media Convergence - Konwergencja Mediow - Medienkonvergenz Conference, Jesuit University Ignatianum, Cracow, Poland, 17-18 March 2011.
Title:
Media Convergence - Approaches and Experiences : Aftermath of the Media Convergence - Konwergencja Mediow - Medienkonvergenz Conference, Jesuit University Ignatianum, Cracow, Poland, 17-18 March 2011.
Author:
Szczepaniak, Renata.
ISBN:
9783653019513
Personal Author:
Physical Description:
1 online resource (282 pages)
Contents:
Cover -- Contents -- Editorial -- Introduction: Media Convergence - the status quo -- History, Concept and Perspectives of Media Convergence -- A brief look at the history of media convergence: Mateusz Nie -- Media in the convergentive reading: Jerzy Mikulowski Pomorski -- Media mix - the essence of convergence: Miroslaw Lakomy -- The book - civilizing forerunner and mediaconvergence latecomer. Phenomena, challenges and a suitable research infrastructure: Christoph Bläsi -- Intermediality and the rejection of media by the receivers: Radoslaw Aksamit -- Social web: (inter)cultural communication via the Internet. Exemplified by Polish and German experiences: Renata Szczepaniak -- Media and Theatre -- The virtual reality of theatre according to Samuel Weber: Lilianna Dorak-Wojakowska -- Photo theatre - norm-breaking encounters between theatreand 'reality'. Polish examples - Magda Hueckel: Kinga Anna Gajda -- Multimedia quality as a new aesthetics in modern cultureon the example of new polish drama: Wojciech Baluch -- Cinema -- Wagnerian's idea of Gesamtkunstwerk as the matrixof the cinematographic art and its influence in creating the present operatic art: Piotr Kletowski -- Cultural context of the film Angelus by Lech Majewski: Urszula Tes -- Music -- Visualising the aural: Maciej Bialas -- Media-Mix -- Photocasts - radio provided with eyesight: Monika Bialek -- Art and Media -- Unpast media? Nostalgia and the culture of media convergence: Michael Bachmann -- "The media bunga-bunga". Bunga-bunga moves the stresson perception from the eye to the entire body,i.e. multi-sensorial participation in the party: Antoni Porczak -- The community of manga and anime fans - a new type of subculture in Poland: Malgorzata Wiczkowska -- Narration and Games -- We Tell Stories - storytelling in the age of media convergence: Anna Nacher -- Advertising Media.
Storytelling in brand creation: verbal and visual narration in the reception of print advertisements: Martyna Harland -- Scene construction in advertisement messages and mimetic media convergence: Iwona Nowakowska-Kempna/Sandra Camm -- Media Literacy -- Media literacy in Poland: Anna Dbrowska -- The texts of cultural and intertextual gamesin media education: Renata Kowalczyk.
Abstract:
The articles collected in this volume encompass the outcomes of the conference Media Convergence - Konwergencja Mediow - Medienkonvergenz, held at the Jesuit University «Ignatianum» in Cracow in March 2011. The Conference was organized by the Chair of Media and Social Communication of the Institute of Cultural Studies, founded in 2005. The aim of this interdisciplinary meeting of scholars from European academic centers was an attempt to answer the question what the phenomenon of convergence really is with regard to media, and how the permeation of media phenomena influences contemporary culture. The two-day debate included thematic blocks on literature and art, film, education, theater communication, and media communication. The interdisciplinary character of research is also the guiding idea of cultural studies at the Jesuit University «Ignatianum» in Cracow.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
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