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Social Media, Sociality, and Survey Research.
Title:
Social Media, Sociality, and Survey Research.
Author:
Hill, Craig A.
ISBN:
9781118595022
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (362 pages)
Contents:
Social Media, Sociality, and Survey Research -- Contents -- List of Figures -- List of Tables -- Contributors -- Preface -- Acknowledgments -- 1. Social Media, Sociality, and Survey Research -- What Is Social Media? -- Social Media Origins -- Social Networking Sites and Platforms -- Blogs -- Twitter -- Facebook -- LinkedIn -- Second Life -- Other Social Networking Platforms and Functionalities -- Why Should Survey Researchers Be Interested in Social Media? -- The Current State of Survey Research -- Falling Response Rates -- Frame Coverage Errors -- The Coming Age of Ubiquity -- Public vs. Private Data -- Social Media Interaction: Next Wave (or Subwave)? -- Adding Social Media to the Survey Research Toolbox -- Toward Using the Concept of Sociality in Survey Research of the Future -- How Can Survey Researchers Use Social Media Data? -- References -- 2. Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data -- Describing Emotional or Subjective Feeling in Textual Data -- Definition of Machine-Augmented Sentiment Analysis -- How Sentiment Analysis Is Used with Text Data -- Different Ways of Representing Sentiment -- Ordinal Scales -- Nominal Emotion Classification -- Neutral Sentiment -- Techniques for Determining Sentiment -- Precursors to Analysis -- Harvesting -- Structure and Understand -- Approaches to Determining Sentiment -- Machine-Coded Sentiment Analysis -- Human-Coded Sentiment Analysis -- Sentiment Analysis as a Subset of Text Analytics -- Current Limitations of Sentiment Analysis -- References -- 3. Can Tweets Replace Polls? A U.S. Health-Care Reform Case Study -- Methods -- Twitter Data -- Public Opinion About Health-Care Reform: Kaiser Health Tracking Poll -- Analysis -- Results -- RQ1: To What Extent Was Health-Care Reform Discussed on Twitter?.

RQ2: What Is the Distribution of Sentiment of Health-Care Reform Tweets? -- RQ3. Do Trends in the Sentiment of Tweets About Health-Care Reform Correlate with Observed Trends in Public Opinion About Health-Care Reform from Nationally Representative Probability-Based Surveys? -- KFF Trends -- Comparison -- RQ4. What Are the Key Topics Discussed in Health-Care Reform Tweets? -- Discussion -- Conclusions -- References -- 4. The Facebook Platform and the Future of Social Research -- The Changing Web: From Searchable to Social -- Digital and Digitized Data -- The Case for Facebook Integration -- Data and the Graph API -- Facebook Applications -- Social Plugins -- The Future, Mobile Apps, and the Ever Increasing Complexity of the Social Graph -- References -- 5. Virtual Cognitive Interviewing Using Skype and Second Life -- Brief Background on Cognitive Interviews -- Cognitive Interviewing Current Practice -- Practitioners' Techniques -- Cognitive Interviews in Practice: Present and Future -- Second Life for Survey Research -- Methods -- Recruitment -- Screening -- Incentive -- Think-Aloud and Probes -- Results -- Overall Participant Characteristics -- Feasibility of Pilot Study -- Quality of Cognitive Interviews by Mode -- Participant Disengagement -- Nonverbal Cues -- Total Problems -- Type and Severity of Problems -- Conclusions -- Discussion and Future Research -- References -- 6. Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting -- Overview of Second Life -- Research in Second Life -- The Randomized Response Technique -- Study Design -- Results -- Discussion -- References -- 7. Decisions, Observations, and Considerations for Developing a Mobile Survey App and Panel -- Impact of the Evolution of Technology on Data Collection -- Telephone Interviewing -- Web Interviewing -- Cell Phones -- Smartphones.

Building an App -- Goals -- Preliminary Findings -- Recruitment -- Respondent Communication -- Survey Topics -- Respondent Impressions on Incentives, Survey Length, and Frequency -- Next Steps -- References -- 8. Crowdsourcing: A Flexible Method for Innovation, Data Collection, and Analysis in Social Science Research -- What Is Crowdsourcing? -- Open Innovation -- Cisco Systems I-Prize Challenge -- RTI International's 2012 Research Challenge -- Options for Hosting Your Own Challenges -- Legal Considerations -- Data Collection -- Crowdsourcing Survey Response on Mechanical Turk -- Targeted Data Collection -- Cost Considerations -- MyHeartMap Challenge -- Analysis by Crowdsourcing -- Sentiment Analysis -- Challenge-Based Data Analysis -- Conclusion -- References -- 9. Collecting Diary Data on Twitter -- Background -- Twitter -- Diaries -- Methods -- Recruitment -- Data Collection -- Results -- Nonresponse -- Data Quality -- Incentive Preference -- Participant Feedback -- Discussion -- References -- 10. Recruiting Participants with Chronic Conditions in Second Life -- Background -- Methods -- Instrument Development -- Recruitment Methods -- Survey Administration -- Results -- Discussion -- Communities -- Using Existing Second Life Resources -- Other Effective Methods -- The Importance of the Recruitment Avatar -- Conclusion -- References -- 11. Gamification of Market Research -- Significance of Gamification in Market Research -- Apply Gamification to Market Research -- Gamification in Survey Design -- Apply Rules to Question Design -- Add the Competitive Element -- Add Reward Mechanics -- Give Feedback -- Make Tasks More Involving -- Ensure the Challenge Can Be Accomplished -- How to Design Questions To Be More Game-Like -- Common Questions About Gamification -- Who Responds to Gamification? -- What Impact Does Gamification Have on the Data?.

How Do These Techniques Work in Different Cultures? -- Conclusions -- References -- 12. The Future of Social Media, Sociality, and Survey Research -- Statistical Challenges with Social Media Data -- Quality and Representativeness -- Sampling from Social Media Sources -- Population Estimation from Social Media Data -- Future Opportunities -- What Does the Future Hold? -- Sociality Hierarchy Level 1: Broadcast -- Sociality Hierarchy Level 2: Conversation -- Sociality Hierarchy Level 3: Community -- Final Thoughts -- References -- Index.
Abstract:
Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveys Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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