Metaphor and Metonymy revisitedbeyond the Contemporary Theory of Metaphor -- Editorial page -- Title page -- LCC data -- Table of contents -- Introduction to the Volume -- References -- Recent developments in metaphor theory -- 1. Introduction -- 2. The categorization view of metaphor -- 3. "Standard" conceptual metaphor theory -- 4. Blending -- 5. Lakoff 's extended theory -- 6. Conceptual metaphor theory as based on the idea of the main meaning focus -- 7. How do these analyses fit together? -- 8. Conclusion -- References -- The contemporary theory of metaphor - now new and improved! -- 1. Introduction -- 2. Problems with Lakoff's contemporary theory of metaphor -- 2.1 From metaphor in language to metaphor in thought -- 2.2 Problems with metaphor in thought -- 2.3 The role of metaphor in communication -- 2.4 Towards a three-dimensional model for metaphor -- 3. The new contemporary theory of metaphor -- 3.1 Dimensions and approaches -- 3.2 Metaphor in discourse -- 3.3 The discourse career of metaphor -- 4. Conclusion -- References -- Awareness in metaphor understanding -- 1. Introduction -- 2. The conscious gap between the literal and the figurative -- 3. Metaphor understanding in Relevance Theory -- 4. Literal meaning in metaphor processing: A psycholinguistic study -- 5. Steen: Deliberate vs. nondeliberate use of metaphor -- 6. Metaphorical translation asymmetries -- 7. Conclusion -- References -- Productivity of Spanish verb-noun compounds -- 1. Introduction -- 2. Notion of metaphor and metonymy: Theoretical tools of analysis -- 3. Preliminaries about Spanish [V + N] compounds -- 4. Interaction of metonymy and metaphor in Spanish [V + N] compounds -- 4.1 Agent serving for others or taking benefit away from others -- 4.2 Instrument serving for others -- 4.3 Plant / animal (bird) / insect -- 4.4 Causer event.

5. Patterns of interaction of metonymy and metaphor in relation to semantic 'transparency', creativity, and productivity -- Acknowledgements -- References -- Motion metaphors in discourse construction -- 1. Introduction -- 2. Motion metaphors in theory and practice -- 2.1 Motion metaphors in language and metalanguage -- 2.2 Analysis of a motion metaphor -- 3. Discourse construction -- 3.1 Discourse structure -- 3.2 Text structure -- 4. Metaphor in discourse -- 4.1 Metaphor construction -- 4.2 Discourse metaphor -- 5. Conclusion -- Acknowledgements -- References -- The adaptation of metaphors across genres -- 1. Introduction: Metaphor and genre in scientific and educational writing -- 2. Melzack and Wall's "Gate Control Theory of Pain" -- 2.1 Melzack and Wall's use of the gate metaphor -- 3. Adapting the gate metaphor for educational purposes -- 3.1 The gate metaphor in a neuroscience website for children -- 3.2 The GATE metaphor in a book for chronic pain sufferers -- 3.3 The GATE metaphor in a book for primary care clinicians -- 4. Overview of forms of metaphor adaptation across genres -- 5. Concluding reflections on the implications of metaphor adaptation -- References -- Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse -- 1. Introduction -- 2. Metonymy and metaphor -- 3. The interaction of multimodal metonymy and metaphor as a resource for creativity -- 4. Analysing multimodal metonymies and metaphors in ICT advertising discourse -- 4.1 Analysing Source-in-target metonymy and expansion involving chained metonymies -- 4.1.2 Domain expansion and domain reduction working simultaneously -- 5. Conclusions -- References -- How patent can patents be? -- 1. Introduction and method: Narrowing the focus of the Applied Metaphor Approach -- 2. A systemic overview of the genre.

3. Metaphorical schemata in the patent context -- 3.1 Ideational cognitive features -- 3.2 Textual cognitive features -- 3.3 Interpersonal cognitive features -- 4. Conclusion: Metaphor as a cohesive tripartite choice -- References -- Euphemistic conceptual metaphors in epitaphs from Highgate Cemetery -- 1. Introduction -- 2. The epitaph: Concept, functions and typology -- 3. Theoretical assumptions. Conceptual Metaphor Theory and euphemism -- 4. Data and methods -- 5. Death-related conceptualizations -- 5.1 death is a journey -- 5.2 death is a rest / a sleep -- 5.3 death is a joyful life -- 5.4 death is a call from God -- 5.5 death is a loss -- 5.6 death is the end -- 6. Concluding remarks -- References -- Cognitive Semantic ways of teaching figurative phrases -- 1. Introduction -- 2. Cognitive Semantic ways of teaching figurative phrases: Some examples -- 3. Assessing the evidence -- 4. Hopes and expectations -- 5. Comments from mainstream second language vocabulary research -- 6. Conclusion -- Acknowledgement -- References -- Translation Studies and the cognitive theory of metaphor -- 1. Is metaphor translatable? -- 2. A cognitive approach to metaphor translation -- 3. Conclusion -- References -- Distinguishing near-synonyms and translation equivalents in metaphorical terms -- 1. Introduction -- 2. Can arbitrariness be overcome in metaphor analysis? -- 3. On the metaphorical distinction between 'crisis' and 'recession' and their Spanish equivalents: Two corpus-based case studies -- 3.1 Compiling a comparable English/Spanish corpus on financial articles -- 3.2 A methodology combining MPA and frame semantics -- 3.3 Metaphorical and language-specific differences in the 'animacy' of the phenomena -- 3.3.1 Results and Discussion -- 3.4 Moving towards a healthy economy -- 3.4.1 The natural behavior model -- 3.4.2 The source-path-goal model.

3.4.3 The well-being model -- 3.4.4 The success model -- 3.4.5 The entertainment model -- 3.4.6 Discussion -- 4. 'Hit by the crisis' and 'trapped in recession': Does this difference really exist in the speakers' minds? -- Hypothesis -- Subjects -- Materials and method -- Results -- 4. Conclusions -- References -- Appendix: Stimuli -- Subject index.