Sign Studies and Semioethics -- Semiotics, Communication and Cognition -- Title Page -- Copyright Page -- Preface -- Acknowledgments -- Table of Contents -- Introduction - The semioethic turn in sign studies -- Part I: Critical semiotics, structures and models -- Chapter 1 - Signposts leading to semioethics: on signs, values and the non-neutrality of semiotics -- 1.1 The sign science and its developments -- 1.2 From "decodification semiotics" to "interpretation semiotics" -- 1.3 The relation between sign theory and value theory -- 1.4 Significance as a lead for significs and semioethics -- 1.5 Humani nihil a me alienum puto -- Chapter 2 - Insights into structure and structuralism -- 2.1 Structuralism and its range -- 2.2 Structuralism, dialogism and biosemiotics -- 2.3 Dialogism, communication and modelling from a global semiotic perspective -- 2.4 Criteria and differences in the interpretation of structure -- 2.5 Two conceptions of structure -- 2.6 Binarism and triadism in structuralist approaches to sign theory -- 2.7 Interpretive structures between signality and semioticity -- 2.8 The role of interpretation in the structural dimensions of semiosis -- 2.9 Critical structuralism, a pioneer bigradual approach to language -- 2.10 Limitations and preconceptions in the generative-transformational approach -- 2.11 Marxian proto-structuralism and the homological structures of verbal and nonverbal communication -- 2.12 Ontologic structuralism and methodologic structuralism -- 2.13 The human being, a semiotic animal, a structuralist animal -- Chapter 3 - Human modelling, puzzles and articulations -- 3.1 Three modelling systems -- 3.2 Form and puzzle -- 3.3 Analogy and homology -- 3.4 Levels of articulation -- 3.5 Puzzles in logic -- 3.6 Modelling and the jigsaw puzzle -- 3.7 Modelling and primary iconism -- Part II: Signification, logic, iconicity.

Chapter 4 - Evolutionary cosmology, logic and semioethics -- 4.1 A universe perfused with signs -- 4.2 Logic and cosmology -- 4.3 Agape, the self and the other -- 4.4 Agape and abduction -- 4.5 Mother-sense, agapasm and logic -- 4.6 Definitional aspects of abduction -- 4.7 Ubiquity of abduction, dialogism and translation -- 4.8 Abduction and genesis of the signified world -- 4.9 Abduction and linguistic experience -- Chapter 5 - Image, primary iconism and otherness -- 5.1 Iconicity, similarity and critique of representation -- 5.2 Image and similarity -- 5.3 Primary iconism -- 5.4 Image and the pragmatic instance in primary iconism -- 5.5 Signifying processes and the associative capacity -- Chapter 6 - Signs of silence -- 6.1 Silence and responsive understanding -- 6.2 Toward a typology of silence: conventionality, indexicality and iconicity -- 6.3 Silence, iconicity and listening -- Part III: Understanding, significs and dialogism -- Chapter 7 - Reading significs as semioethics -- 7.1 Prefigurations of semioethics in significs -- 7.2 Problems of language and terminology -- 7.3 Triadic highlights on meaning -- 7.4 Significance, modelling and translational processes -- 7.5 Geosemiosis, heliosemiosis, cosmosemiosis -- 7.6 "A new geneology of semiotics" -- Chapter 8 - The objective character of misunderstanding. When the mystifications of language are the cause -- 8.1 Significs and the "maladies of language" -- 8.2 Ambiguity and the "panacea of definition" -- 8.3 "Critique of imagery": Toward a "significal education" -- 8.4 "Universal language," "common speech" and "common sense" -- 8.5 Critical common sensism and pragmaticism -- 8.6 Vagueness and generality -- Chapter 9 - The live word, value and otherness -- 9.1 A case of chronotopic otherness -- 9.2 Philosophy of language as philosophy of the live word.

9.3 The problem of interpretation, the linguistic conscience and significance -- 9.4 The sign in sociality, the human psyche and language -- 9.5 The human sciences, the artistic dimension of sign systems and the critique of language -- 9.6 Extralocalization, responsive understanding and translation -- 9.7 Dialogization, translation and the properly human -- Part IV: The centrality of translation for semiotics -- Chapter 10 - Translational semiotics, life processes and ideology -- 10.1 Looking back to new frontiers in translation theory -- 10.2 Translation, communication and life -- 10.3 Communication, responsive understanding and freedom -- 10.4 Translatability versus untranslatability -- 10.5 Common speech and plurilingualism -- 10.6 Translation, alterity and responsibility -- 10.7 Translation and ideology, toward a semioethic turn in translation studies -- 10.8 Intermezzo. Humanism and antihumanism, responsibility without alibis and voluntarism -- Chapter 11 - Translation, iconicity and dialogism -- 11.1 Dialogical otherness and translation -- 11.2 Similarity and intertextuality in interpretation/translation -- 11.3 Metaphor, modelling and translation -- 11.4 The paradox of translation, the same other -- 11.5 Metamorphoses of the text in translation -- 11.6 Translation, signs and meaning -- 11.7 Communication and expressibility across languages -- 11.8 Translating the untranslatable. On language as absence, equivocation and silence -- Chapter 12 - The semiotic machine, linguistic work and translation -- 12.1 Semiosis in the interaction between humans and machines -- 12.2 Biosemiosis, translation and culture -- 12.3 Humans and machines at work, or sociality in translation -- Part V: From global semiotics to semioethics -- Chapter 13 - Extending semiotic horizons -- 13.1 Prolegomena for a theory of signs.

13.2 Semiotic dimensions and new philosophical trends -- 13.3 Beyond the limits of nonreferential semantics -- 13.4 For nonsectorial pragmatics, sensible to values -- 13.5 Openings on global semiotics and semioethics -- Chapter 14 - From the methodica of common speech to the methodica of common semiosis -- 14.1 Sidelights -- 14.2 Language and social reproduction -- 14.3 On language and work -- 14.4 From common speech to common semiosis, the homological method -- 14.5 Philosophical methodica, the science of signs and social reproduction -- 14.6 Considering together models, meaning and values -- 14.7 The correspondence between Morris and Rossi-Landi -- 14.8 Language and critique, a common quest -- 14.9 On language according to Rossi-Landi and Sebeok, more convergences -- Chapter 15 - Global semiotics and the vocation for translation -- 15.1 Global semiotics as intersemiotic translation -- 15.2 Interpretation/translation, the criterial attribute of life -- 15.3 The self is a verb: to translate -- 15.4 The play of musement between reality and illusion -- 15.5 The task of the translator in semiotics and philosophy -- Chapter 16 - Social symptomatology and semioethics -- 16.1 On the dual meaning of "global communication" -- 16.2 Translating today's sense of malaise into symptoms of the destructive character of globalization -- 16.3 Communication and the other -- 16.4 Translating "semiotics" - a prerogative of humanity - into responsibility -- 16.5 Reading the present as the future perfect of semiosis alias life -- 16.6 To sum up looking ahead -- Notes -- Introduction. The semioethic turn in sign studies -- Chapter 1 - Signposts leading to semioethics: on signs, values and the non-neutrality of semiotics -- Chapter 3 - Human modelling, puzzles and articulations -- Chapter 4 - Evolutionary cosmology, logic and semioethics.

Chapter 5 - Image, primary iconism and otherness -- Chapter 7 - Reading signifies as semioethics -- Chapter 8 - The objective character of misunderstanding. When the mystifications of language are the cause -- Chapter 12 - The semiotic machine, linguistic work and translation -- Chapter 13 - Extending semiotic horizons -- Chapter 14 - From the methodica of common speech to the methodica of common semiosis -- Chapter 15 - Global semiotics and the vocation for translation -- Chapter 16 - Social symptomatology and semioethics -- References -- Name and subject index.