Cover -- Google This!: Putting Google and other social media sites to work for your library -- Copyright -- Dedication -- Contents -- List of figures -- Acknowledgements -- Foreword -- Preface -- About the author -- 1 What does the Internet have to do with my library? -- A personal journey -- A brief history of the Internet -- The World Wide Web -- Librarians and the Internet -- A brief history of Google -- An uneasy relationship -- Conclusion -- Webliography -- References -- 2 Google Custom Search -- A new summer project -- How it works -- Other libraries using Custom Search -- Looking to the future -- Conclusion -- Webliography -- References -- 3 Facebook and Twitter -- Introduction -- A history of Twitter -- A history of Facebook -- Case study: the British Library -- Case study: the Rodman Public Library -- Case study: the New York Public Library -- An academic perspective: Rutgers, The State University of New Jersey -- Case study: Reader's Advisory -- Conclusion -- Webliography -- References -- 4 Flickr: if it's good enough for the Library of Congress it's good enough for your library -- A history of Flickr -- Case study: Library of Congress -- Case study: the Lester Public Library in Two Rivers, Wisconsin -- How to use Flickr -- Libraries making exemplary use of Flickr -- Conclusion -- Webliography -- 5 iGoogle and other useful products -- Google Groups -- Google Mail -- Google Analytics -- iGoogle -- Google Documents -- Google Voice -- StatCounter -- Skype -- GIMP (GNU Image Manipulation Program) -- IMDB (Internet Movie Database) -- LibraryThing -- KaywaQRcode -- Conclusion -- Webliography -- References -- 6 YouTube: much more than videos of cats playing piano -- A history of YouTube -- A visit to YouTube headquarters -- How to add a video to YouTube -- Adding your own captions -- Other exemplary sites.

Case study: citizen journalism - Queens Library budget cuts -- YouTube as a source for medical information -- Conclusion -- Webliography -- References -- 7 Google Scholar - just walked down the aisle with WorldCat -- A history of Google Scholar -- Case study: Google Scholar in an academic setting -- Case study: Ohio College Library Consortium -- At the Googleplex -- Conclusion -- Webliography -- References -- 8 Blogger: get your message out where the patrons are -- A history of Blogger -- A history of WordPress -- A visit with the blog team at Google -- Adding sound -- Case study: a blog success story -- Conclusion -- Webliography -- 9 Google Maps and Google Earth -- Introduction -- Geotagging the online collections' locations -- Google Maps -- At Google's New York headquarters -- Conclusion -- Webliography -- References -- 10 Electronic books -- Genesis -- A university digitization project -- Google Books -- A visit to the Googleplex -- The Internet Archive -- The e-book revolution -- Conclusion -- Webliography -- References -- 11 Discovery platforms -- Introduction -- A new offering -- Social tagging -- Conclusion -- Webliography -- References -- 12 Mobile applications for libraries -- The mobile universe -- Case study: the Mendik Library of New York Law School -- Library Anywhere -- BiblioCommons -- The mobile market -- Conclusion -- Webliography -- References -- 13 Where is this all going? -- Introduction - the information shift -- The end of spin -- Marshall Keys -- What can go wrong? -- The look of a digital library -- The next generation of librarians -- Conclusion -- Webliography -- References -- Bibliography -- Index.