Continuing Education in Colleges and Universities: Challenges and Opportunities -- Copyright -- Content -- Editors' Notes -- References -- Chapter 1: The Dynamic Flux of Continuing Higher Education: Redefining the New Roles, Responsibilities, and Expectations -- Introduction -- Better Business -- Innovation -- Distance Education -- International Partnerships -- Workforce Education and Training -- Corporate Education and Outreach -- Demographic Shifts -- Conclusion -- References -- Chapter 2: Current Trends in Adult Degree Programs: How Public Universities Respond to the Needs of Adult Learners -- Enrollment Trends Among Adult Students -- Perceived Barriers -- Response of Public Universities -- Online Degree Programs -- Hybrid Degree Programs -- Massive Open Online Courses -- Issue of Transfer Credits -- Partnerships -- Online Resources -- Prior Learning Assessments -- Adult Student Support Services -- Case for Specialized Services -- Best Practices -- Moving Forward -- Future Considerations -- References -- Chapter 3: Partnerships with Academic Departments -- Definition -- Kinds of Programs Offered -- How Relationships Are Developed -- Benefits that a CE Unit Brings to Partnerships with Academic Departments -- Market Research Expertise -- Technology Expertise -- Marketing Expertise -- Registration Expertise -- Contract and Intellectual Property Expertise -- Financial Expertise -- Policy Expertise -- Contractual Arrangements -- Financial Arrangements -- Financial Reporting -- Reducing Financial Risk -- Funding Faculty -- Issues -- Unsuitability for Partnership -- Difficulty with Communication -- Dissatisfaction with Partnership -- Conclusion: Building Successful Partnerships -- References.

Chapter 4: From Access to Excess: Changing Roles and Relationships for Distance Education, Continuing Education, and Academic Departments in American Universities -- Introduction -- Three Forces -- Institutional Cooperation -- Quality Standards -- Peer Review -- Research -- Continuous Change -- Profit -- Transitions -- Institutional Acceptance -- Anticipation -- Flexibility -- Finding Balance -- Conclusion -- References -- Chapter 5: Growing Importance of Prior Learning Assessment in the Degree-Completion Toolkit -- Background -- Vision of Expanded Uses for PLA -- DIY Learning Option: OER and MOOCs -- Competency-Based Degree Programs -- Student Mobility and Credit Transfer -- Badges or Microcredentials -- Workforce Development -- Worker-to-Workplace Connection -- Issues and Questions -- Faculty Support -- Financial Aid -- Conclusion -- References -- Chapter 6: Trends and Considerations Affecting Noncredit Programs -- Introduction -- Multiple Stakeholders for CE Programs -- Program Considerations -- Program Blending -- Outcome Design -- Market Segments -- Course Delivery -- Partnering -- Business Model -- Assessment -- Future Trends -- New Programs -- New Business Models -- More Technology Utilization -- New Learning Databases -- Continued Rapid Change -- Constant Organizational Change -- Summary -- References -- Chapter 7: Role of the Community College in Economic Development -- Workforce Training or Economic Development? -- Examples from the Field -- An Arkansas Partnership -- Macomb Community College -- Harper College -- Ivy Tech Community College -- Entrepreneurship and the Community College -- Virtual Incubation Network Toolkit -- Kingsborough Community College -- Special Challenges of Rural Colleges -- White Mountains Community College -- Summary and Conclusion -- References.

Chapter 8: Continuing Higher Education and Older Adults: A Growing Challenge and Golden Opportunity -- Aging Population -- Challenge to Continuing Higher Education -- What Higher Education Means to an Older Adult -- Older Adults and Higher Education Today -- Why Older Adults Participate in Higher Education -- Barriers to Older Adults Participating in Higher Education -- Programs that Do Work for Older Adults Returning to Higher Education -- Osher Lifelong Learning Institutes -- Mini University at Indiana University -- Bachelor of General Studies Degree at Indiana University -- Summary -- References -- Chapter 9: Preparing Marketing for the Future: Strategic Marketing Challenges for Continuing Education -- Introduction -- Organizational Structure -- Branding and Strategic Positioning -- Role of Information -- New Media -- Developing the Marketer -- Conclusion -- References -- Chapter 10: The Road Ahead: Challenges and Opportunities -- Additional Options for Adults Seeking Degrees -- Increased Focus on Strategic Partnerships -- Greater Use of Technology -- Assessing Learning Outside the Classroom -- Trends Affecting Noncredit Programming -- Increased Participation in Economic Development -- Growing Numbers of Older Adults -- Program Promotion in an Online World -- Final Thoughts -- Index.