Cover -- Contents -- Abstract -- I. Introduction -- II. Insurance Contract Design and Summary Statistics -- A. Product Description -- B. Summary Statistics -- III. Experimental Design -- IV. Experimental Results -- A. Andhra Pradesh -- B. Gujarat: Video Experiments -- C. Gujarat: Flyer Experiments -- V. Discussion of Experimental Results -- A. Price Relative to Actuarial Value -- B. Trust -- C. Liquidity Constraints -- D. Financial Literacy and Education -- E. Framing, Salience and Other Behavioral Factors -- VI. Non-Experimental Evidence -- A. Correlates of Insurance Purchase -- B. Self-Reported Explanations for Non-Purchase -- VII. Improving Household Risk Management: Tentative Lessons and Conclusions -- References -- VIII. Appendix.