
Strategic Internal Communication : How to Build Employee Engagement and Performance.
Title:
Strategic Internal Communication : How to Build Employee Engagement and Performance.
Author:
Cowan, David.
ISBN:
9780749470128
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (188 pages)
Contents:
Cover -- Title Page -- Copyright -- Contents -- Preface -- Introduction -- The structure of this book -- Questions -- 01 The new organizational triangle: Internal communications, employee engagement and HR -- 21st-century communications: A changing paradigm -- Communicating in the new information space -- Internal communications is about communicating behaviour -- The internal communications and employee engagement partnership -- Partnering with HR: Communicating organizational values -- What are the benefits of effective internal communications? -- One last point… -- Questions -- 02 Culture shock: Corporate culture does not exist -- The illusion of organizational culture -- Using dialogue to integrate the organization -- Using dialogue to connect -- Communicating change -- Dialogue as power -- Communication space as a vacuum -- Introducing the 'dialogue box' -- Questions -- 03 Zone 1: Intelligence - how organizations and people think -- So, what is intelligence? -- The power of knowledge -- Getting your employees' attention -- The intelligent organization: Consensus and learning -- Building the learning organization -- The dialogue box: Focus on intelligence -- Conclusion -- Questions -- 04 Zone 2: Emotion - how organizations and people feel -- What is emotion? -- Emotional management -- Three steps to effective emotional management -- Strategies for emotional management -- Motivational emotions -- Questions -- 05 Zone 3: Interpretation - how organizations and people understand -- What is interpretation? -- The key of meaning -- Meaning to connect -- Questions -- 06 Zone 4: Narrative - how organizations and people agree (or disagree!) -- What is narrative? -- How we tell stories -- Counter-narrative -- The dialogue box: Focus on narrative -- Telling the corporate story -- Questions.
07 The end zone: Ensuring effective dialogue - how organizations and people talk -- What is dialogue? -- Fostering dialogue -- Connecting and disconnecting -- Disconnected intelligence -- Disconnected emotions -- Disconnected interpretation -- Disconnected narrative -- The dialogue box ready for use -- Epilogue -- Questions -- 08 Using the dialogue box -- 1. Explaining the dialogue box -- 2. Using the dialogue box -- Index.
Abstract:
A complete guide to implementing a strategic approach to internal communications in any organization. Will help you move your organization to a communicating community sharing open, transparent dialogue to address both internal and external challenges.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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