The Social Executive: How to Master Social Media and Why it's Good for Business -- Contents -- About the author -- Acknowledgements -- Introduction -- A note on terminology -- Let's fix this problem -- Part I WHY IS SOCIAL MEDIA IMPORTANT? -- CHAPTER 1 Gargantuan and growing: the digital economy -- How connected are we? -- How do we connect? -- We Google it -- We ask friends -- So what is the digital economy? -- And what's it worth? -- The baseline -- Growth -- Productivity -- Shopping -- Future growth -- Digital literacy is the new financial literacy -- Chapter summary -- CHAPTER 2 Six damaging myths about social media -- Myth #1: Social media is a fad -- Myth #2: Social media is about posting photos of what you ate for lunch -- Myth #3: Social media is for code monkeys -- Myth #4: Social media is for people under 25 -- Myth #5: Social media is for marketing -- Myth #6: There's no ROI on social media -- Chapter summary -- CHAPTER 3 Mindshift: from 'so what' to 'social' -- Traditional business practices -- The way we do business -- Timing -- Traditional structures -- The old guard -- Analysis paralysis -- The unprecedented, accelerating speed of change -- High uncertainty and ambiguity -- Fear -- Chapter summary -- CHAPTER 4 The high cost of social executive absenteeism -- Chapter summary -- CHAPTER 5 Double jeopardy: why you can't not be there -- You can be drawn in -- New media allows people to speak out -- People in your organisation use it -- The law says so -- Chapter summary -- CHAPTER 6 Professional development at the digital frontier -- Open learning -- MOOCs -- The 100 000-student classroom -- Khan Academy -- Professional development -- Code: a future language in the future of business? -- Crowdsourcing: business opportunity or business threat? -- Paid crowdsourcing -- Unpaid crowdsourcing -- Crowdsourcing for business -- Citizen science.

Citizen journalism -- Crowdfunding -- Kiva -- Kickstarter -- Gaming -- A competitive advantage -- Games can solve wicked science problems -- Customer service and care -- Crisis management -- Open government -- Chapter summary -- Part II HOW DO I USE IT? -- CHAPTER 7 Why you must own your digital and social media assets -- Defensive: parody, spoofs, impersonation and digital hijacking -- Parody and spoofs -- Impersonation -- Hijacking -- Online reputation management -- Proactively -- Reactively -- Forward-looking: activate a social media presence when the time is right for you -- Over‐sharing and the future of reputation -- Professional privacy -- Chapter summary -- CHAPTER 8 Set the bar: social media benchmarks -- Klout: the standard for influence -- Kred: a transparent influence measure -- Chapter summary -- CHAPTER 9 Twitter: the global brain index -- The backstory -- Remember the library -- A Twitter case study: bringing ideas to life -- Twitter for professional development -- Social issues -- Twitter and the Boston bombing -- Trolls -- Learning by doing: Twitter 101 -- Who to follow -- Your profile -- Your bio -- The anatomy of Twitter -- Home -- Connect -- Discover -- Me -- Search -- Settings -- Design -- Build a following -- Setting up Buffer to schedule tweets -- The anatomy of a tweet -- Retweeting -- Replying -- Building your Twitter influence -- Building lists -- Weekly hygiene -- Checklist -- Twitter bootcamp -- Chapter summary -- CHAPTER 10 Lock in LinkedIn: a new, global business lunch -- Social HR -- Case studies -- Social issues -- Me 3.0 -- Let's go - LinkedIn -- Build a profile -- Use your LinkedIn URL to build influence -- Finesse your profile -- Your headline -- Your employment history -- Who should I connect with? -- Recommendations and endorsements -- What do I share? -- What are groups and should I join them?.

Who is checking me out? -- Create a Company Page -- SlideShare -- Can I outsource my LinkedIn engagement? -- LinkedIn bootcamp -- Chapter summary -- CHAPTER 11 SlideShare: it's a pump class for PowerPoint -- Socialised PowerPoint -- Case studies -- Social issues -- Me 3.0 -- Let's go - SlideShare -- Getting started -- Grow your network -- SlideShare bootcamp -- Chapter summary -- CHAPTER 12 Google Plus: your social rolodex -- The backstory -- Important issues -- Case studies -- Me 3.0 -- Let's go - Google Plus -- The Google Plus landscape -- Creating a profile -- People -- Communities -- Events -- Hangouts -- Pages -- Google Local -- Google Plus bootcamp -- Chapter summary -- CHAPTER 13 Facebook: your new lounge -- The backstory -- The impacts on business -- Facebooking on the job -- Productivity impacts -- Core hours -- The new recruiter -- Me 3.0 -- Let's go - Facebook -- Facebook bootcamp -- Chapter summary -- CHAPTER 14 Executive Ecosystem: curate, automate, bring it together -- Scoop.it -- Setting up Scoop.it -- Chapter summary -- Conclusion -- #SOMETHINGMORE -- Index -- Advert.