Cover -- Table of Contents -- Foreword -- The Impact of the EU-Mexican Trade Agreement on Revealed Comparative Advantage -- 1. Introduction -- 2. Review of Literature -- 3. Methodology and Data -- 4. Results -- 5. Conclusions -- References -- The EU-Mexico Agreement: What Has Happened to Trade and Capital Flows since 2000? -- 1. Introduction -- 2. Trade in goods -- 2.1 The EU total trade -- 2.2 Mexico's total trade -- 2.3 EU-Mexico trade -- 3. Foreign Direct Investment Flows -- 3.1 The EU's FDI -- 3.2 Mexico's FDI inflows -- 3.3 Mexico's reception of FDI by sector -- 3.4 FDI flows from the EU -- 4. Trade and FDI determinants -- 5. Conclusions -- References -- Mexican-European Union Free Trade Agreement: Liberalization Process and Mexican Export Performance -- 1. Introduction -- 2. General Characteristics of the Mexican - European Union Free Trade Agreement -- 3. Mexican-EU FTA Tariff Elimination Scheme for Mexican Products -- 4. MEX-EU FTA Commercial Liberation for Mexican Food Products -- 5. Mexican Exports to European Union before and after the Mexican-EU-FTA -- 6. Agro-Food Mexican Exports to the European Union -- 7. Mexican exports of processed food to the European Union (Section IV of the HS) before and after the Mexican-EU-FTA. -- 8. Conclusions -- References -- Mexican Firms' Entry Strategies to the European Union Market -- 1. Introduction -- 2. The European Union and Mexico Free Trade Agreement -- 3. Mexican Imports from the European Union -- 4. Mexican Exports to the European Union -- 5. Chapter objectives -- 6. Literature Review: International Strategies -- 7. Traditional Motivators in International Trade -- 8. New Motivators -- 9. The Meaning of Internationalization: Prerequisites and Processes -- 10. The evolution of a mentality: from an international strategy to a transnational strategy.

11. The mode of entry strategies into the European Union by Mexican firms -- 12. Conclusions -- References -- The EU-Mexican FTA and Art. XXIV GATT -- 1. Introduction -- 2. Trade creation vs. trade diversion -- 3. Art. XXIV GATT -- 4. The external criteria: Art. XXIV:5b GATT -- 5. The internal criteria: Art. XXIV:8b GATT -- 6. The EU-Mexican FTA in the light of Art. XXIV GATT -- 6.1 The CRTA -- 6.2 Trade Data -- 7. Conclusions -- References -- Investment Protection Standards in the Mexico- European Union Bilateral Investment Treaties: Fair and Equitable Treatment and Full Protection and Security -- 1. Introduction -- 2. The new EU investment policy -- 2.1 General Framework of the new policy -- 2.2 Evolution of investment regulation in the EU -- 2.3 BITs Concluded by EU Member States prior to the entry into force of the Treaty of Lisbon -- 2.4 BIT Arbitration under the proposed regulation -- 2.5 Substantive investment protections under the new investment policy -- 3. Fair and Equitable Treatment in the context of the Mexico-EU BITs. -- 3.1 General notion of FET -- 4.3.1 The interpretation of FET in accordance to international law principles -- 3.1.2 The interpretation of FET as a standard linked to customary international law -- 3.1.3 The interpretation of FET as a self-contained standard -- 3.1.4 Tecmed -- 3.2 The relationship between FET and other standards of investment protection. -- 4. Full Protection and Security -- 4.1 FPS linked to Customary International Law -- 4.2 FPS as a self-contained standard -- 5. Conclusions -- References -- Cases -- Treaties -- Reputations and Supportive Behavior of Spanish and U.S. Firms in Mexico -- 1. Introduction -- 2. Hypotheses -- 2.1 Foreign Headquarters -- 2.2 Degree of Internationalization -- 2.3 Individual-Level Demographic Influences -- 2.4 Supportive Behavior -- 3. Methodology -- 3.1 Sample.

3.2 Dependent Variables -- 3.3 Independent Variables -- 3.4 Control Variables -- 3.5 Analysis -- 4. Results -- 4.1 Corporate reputation -- 5. Supportive behavior -- 6. Discussion -- 7. Conclusions -- References -- Regulatory Changes of the Financial Industry in the E.U. -- 1. Introduction -- 2. The origins of the 2007-2009 financial crisis in the United States -- 3. The European Union's Financial Regulation Framework: Some Antecedents -- 4. The First Bank Directive -- 5. The Second Bank Directive -- 6. The Investment Services Directive -- 7. The Capital Adequacy Directive -- 8. Financial Services Action Plan -- 9. The Commission of Wise Men and the Lamfalussy Report -- 10. Why did the existing regulations fail in 2007-2009? -- 11. The integration of the financial markets in Europe, national regulations and the convergence efforts -- 12. The Larosière and Turner Reports -- 13. Lord Turner's Report -- 14. Concluding Remarks -- References -- An Approach to the CSR of European Companies Operating in Mexico -- 1. Introduction -- 2. European and Mexican Conceptions of CSR -- 3. The Millenium Development Goals (MDG) as Reference for CSR in Mexico -- 4. The Stakeholders' Role in Defining CSR Objectives -- Spanish Companies in Mexico and their CSR -- 5. BBVA -- 6. Santander -- 7. Gas Natural Unión FENOSA -- 8. Gas Natural Mexico -- 9. Telefónica -- 10. Sol Melia -- 11. CSR of Spanish Companies in Mexico in the EUMFTA framework -- 12. Conclusion -- References.