Sociolinguistics of Style and Social Class in Contemporary Athens -- Editorial page -- Title page -- LCC data -- Table of contents -- Acknowledgements -- List of tables -- List of figures -- List of diagrams -- Transcription conventions -- Introduction -- 1. Contextualizing style and identity in socio-cultural linguistics -- 1.1 Style, genre, and identity -- 1.2 "Style resources and contextualization" model -- 1.3 "Identities in interaction" model -- 1.4 Style as identity-contextualization mechanism -- 1.4.1 Why does style construct identity? -- 1.4.2 When and where does style construct identity? -- 1.4.3 How does style construct identity? -- 2. Investigating style and identity in contemporary urban society -- 2.1 Methodology -- 2.1.1 Linguistic ethnography -- 2.1.2 Digital ethnography -- 2.1.3 Popular culture ethnography -- 2.1.4 Key issues in triangulating methods in socio-cultural linguistics -- 2.2 Data -- 2.2.1 Data from participants -- 2.2.2 Data from popular culture -- 2.3 Concluding remarks -- 3. Athenian suburban speech and stylistic representations in greek popular culture -- 3.1 Introduction -- 3.2 Discourse as a system of style representation -- 3.3 Formation of genres of Greek popular culture -- 3.4 Northern and western suburban speech style and social class representations -- 3.4.1 Sociolinguistic resources -- 3.4.2 Communicative competence -- 3.4.3 Performativity -- 3.5 Style, social class and indexicality in popular culture -- 3.6 Concluding remarks -- 4. Athenian suburbanites' double-voiced performances as identity work -- 4.1 Introduction -- 4.2 Stylization -- 4.3 Parody -- 4.4 Identifying instances of double-voiced speech -- 4.5 Social action -- 4.6 Stylized social actions -- 4.6.1 Denaturalization -- 4.6.2 Irony -- 4.6.3 Alazony -- 4.7 Parody as mocking -- 4.8 Double voicing identity and indexicality.

4.9 Concluding remarks -- 5. Metapragmatic accounts of athenian suburbanite social classes -- 5.1 Introduction -- 5.2 Sociolinguistic meta-language on social class -- 5.3 Social classes and genres -- 5.4 New-poor and nouveau-riche -- 5.5 Middle class and wage-earners -- 5.6 G700 -- 5.7 Indexicalities in the VP-DP discourse -- 5.8 Concluding remarks -- 6. Towards a holistic approach to style -- Postscript: social class and style in a financial crisis context -- A. Participants' profiles -- B. Excerpt from Deka Mikroi Mitsoi -- C. Questions in ethnographic interviews -- D. Vp hip hop artists' 'answer' to Gucci dress -- Glossary of the main theoretical notions used in the book -- References -- Index.