Playing to Win : Sports, Video Games, and the Culture of Play.
Title:
Playing to Win : Sports, Video Games, and the Culture of Play.
Author:
Oates, Thomas P.
ISBN:
9780253015051
Personal Author:
Physical Description:
1 online resource (260 pages)
Series:
Digital Game Studies
Contents:
Cover -- Contents -- Introduction -- PART 1. GENDER PLAY -- 1. The Name of the Game Is Jocktronics: Sport and Masculinity in Early Video Games -- 2. Madden Men: Masculinity, Race, and the Marketing of a Video Game Franchise -- 3. Neoliberal Masculinity: The Government of Play and Masculinity in E-Sports -- 4. The Social and Gender in Fantasy Sports Leagues Luke Howie and Perri Campbell -- 5. Domesticating Sports: The Wii, the Mii, and Nintendo's Postfeminist Subject -- PART 2. THE USES OF SIMULATION -- 6. Avastars: The Encoding of Fame within Sport Digital Games -- 7. Keeping It Real: Sports Video Game Advertising and the Fan-Consumer -- 8. Exploiting Nationalism and Banal Cosmopolitanism: EA's FIFA World Cup 2010 -- 9. Ideology, It's in the Game: Selective Simulation in EA Sports' NCAA Football -- 10. Yes Wii Can or Can Wii? Theorizing the Possibilities of Video Games as Health Disparity Intervention -- Contributors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.
Abstract:
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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