Cover Page -- Title Page -- Copyright -- Dedication -- Contents -- List of Illustrations -- List of Plates -- Acknowledgments -- Introduction: The Poster at a Crossroads -- Part I: The Poster as Art -- 1. The Poster's Place in Modernism: Art and Mass Media in the 1890s -- 2. Toulouse-Lautrec, Jane Avril, and the Iconography of the Female Print Connoisseur in Posters -- Part II: The Poster and Print: Reproduction and Consecration -- 3. The Color Print: Art in the Age of Lithography -- 4. Les Maîtres de l'Affiche: Aura and Reproduction -- Part III: The Poster as Design and Advertising -- 5. Art and Advertising in the Street -- 6. Poster Design: The Dialogics of Image and Word -- Part IV: Collecting and Iconophilia -- 7. The Poster at the Origins of the Age of Spectacle: The Rise of the Image and Modern Iconophobia -- 8. The Iconophile's Collecting: Posters as an Ephemeral Archaeology of Modernity -- Notes -- Bibliography -- Index -- Color plates 1 -- Color plates 2.