How to Make Big Money from Who You Are and What You Know -- Contents -- Preface -- Prologue -- Chapter 1: Pain Into Gain -- A ray of hope -- One of 'those' moments -- A date with destiny -- A passion into profit -- The end of a cycle -- Now it's your turn -- YOU a highly paid author, mentor, coach,consultant, speaker or trainer -- Chapter 2: Preparing for a New Economy -- The mentoring industry -- Business in the information age -- Stand out from the crowd -- Don't exchange time for money -- Create assets and live the life of your dreams -- The most valuable real estate in the world -- Frank Kern -- Chalene Johnson -- Tony Robbins -- So what should you do? -- 1. You turn your passion into a business -- 2. You turn your pain into profit -- 3. You can make money while you sleep -- 4. You can help people all over the world -- 5. Your profit margins are huge -- 6. You can travel all over the world -- 7. You work more effectively one-to-many, NOT just one-to-one -- Chapter 3: Positioning Yourself as an 'Expert' Authority -- Be a specialist -- 1. Passion -- 2. Pain -- 3. Practice -- 4. Performance -- 5. Personality -- 6. Profitable -- Align with your audience -- Who do you have empathy for? -- Know your audience -- Problems = opportunity -- Why should I listen …? -- 1. Why should I listen? -- 2. Why should I listen to this? -- 3. Why should I listen to this now? -- 4. Why should I listen to you? -- Chapter 4: Proving Credibility with a Personal Story -- Vulnerability is a strength -- But I don't have a story -- Curiosity killed the cat -- Questions equal interest -- Narration v. dialogue -- Put the audience in the scene -- S.A.V.E. the scene -- A story must not be told, it must be relived -- No struggle, no story -- Outward struggle, inner conflict -- The summit scene -- Before and after -- Zero to hero -- Chapter 5: Producing World-class Content.

In the flow, but NOT in the know -- A solution framework -- Being seen as an expert authority -- Where the real money is made -- Create once, leverage forever -- The mind is like a computer -- Diving deeper -- Conscious v. unconscious delivery -- Let me ask you a question … -- Thinking to learn v. listening to learn -- Get agreement along the way -- Feedback is the breakfast of champions -- Stop just giving information -- People learn best by association -- Chapter 6: Productizing Your Knowledge -- Passion into BIG profits -- Products and services -- Packaging the genie within -- Why products? -- Why services? -- Live events -- Times have changed for good -- Audio programmes -- Screen capture programmes -- Recording of a live event -- Instructional unpacking of a performance -- Online membership programmes -- Software tools -- Comprehensive workshop-style training courses -- High-end group mentoring programmes -- Multi-speaker events -- Creating multiple formats -- Chapter 7: Promoting Yourself and Your Services -- How NOT to promote yourself and your services -- OK, so what should you do instead? -- Give and you shall receive -- Turn the sales process into an educational process -- Creating the marketing machine -- Spend money to make money -- Captivate attention -- Covert in qualified leads -- Getting the opt-in -- Campaign and sell -- Collaborate and accelerate -- Turn your customers into affiliates -- Chapter 8: Performing Like a Professional -- Getting in the zone -- Debunking a myth -- Teaching should not be a one-way street -- Don't be perfect, be authentic -- Stand and deliver -- Connection and rapport -- Speak to all but look to one -- Taking the audience on a journey -- Match the mood -- Chapter 9: Persuading People to Buy -- Pitching to large groups of people -- 1. An offer made through an online webinar.

2. An offer made through a recorded online video -- 3. An offer made during a live seminar -- Present, pitch and grow rich -- Use your solution framework -- Incompletion is the key -- The showcase -- The call to action -- The industry has changed -- Chapter 10: Powering Up Your Personality -- Get creative, get playful -- Time to return home -- What got you here won't get you there -- New statements -- New questions -- Next steps -- Position yourself as an expert authority -- Prove your credibility with a personal story -- Produce world-class content -- Productize your knowledge -- Promote yourself and your services -- Perform like a professional -- Persuade people to buy -- Power up your personality -- About Andy Harrington -- Acknowledgements -- End User License Agreement.