Cover -- Title Page -- Copyright -- Contents -- Forewords -- Acknowledgements -- Part 1 Your company and the outside world -- Chapter 1 Your world -- 1.1 Introduction -- 1.2 The workspace: heaven or hell? -- 1.3 The outside world: is there someone? -- 1.3.1 Peers inside your company -- 1.3.2 Peers outside your company -- 1.3.3 The bosses -- 1.3.4 Media and the web, retailers and consumers, shareholders and analysts -- 1.3.5 The "outer shell": family, friends, politics, public perception, macroeconomics -- 1.4 The main players in your organization: hierarchies, attitudes, and platitudes -- 1.5 How to generate attention for your work, for your project -- 1.6 Summary -- 1.7 Topics for further in-depth discussion -- add your own experience -- Chapter 2 Projects and partners -- 2.1 Everything's a project -- 2.2 The eternal strategy -- 2.3 The valuation of projects -- 2.4 Aligning partners and sponsors -- 2.5 Aligning with the strategy of the company -- 2.6 What is a project? -- 2.7 Summary -- 2.8 Topics for further in-depth discussions -- add your own experience -- Chapter 3 What makes them tick? -- 3.1 Why do you need "them" to tick? -- 3.2 It's a tough world out there: The Dragon's Den -- 3.3 How to sell in the most promising ways? -- 3.4 The optimal project mix -- 3.5 Measuring success: a first glimpse -- 3.6 Why success stories make them tick -- 3.7 Summary -- 3.8 Topics for further in-depth discussion -- add your own experience -- Chapter 4 Keys to success -- 4.1 The medium is the message -- 4.2 Look beyond to the outside -- 4.3 Taking risks, the right risks -- 4.4 Building bridges -- 4.5 Become street-smart and live it -- 4.6 Summary -- 4.7 Topics for further in-depth discussions -- add your own experience.

Part 2 How to drive innovation into the marketplace and into the consumers' homes -- Chapter 5 Innovation revisited -- 5.1 What do you mean by "innovation"? -- 5.2 Innovation in the food industry -- 5.3 Creativity: the harbinger of innovation and invention -- 5.4 How does innovative thinking travel across your company? -- 5.5 Summary -- 5.6 Topics for further in-depth discussions -- add your own experience -- Chapter 6 How to become short-termishly long term -- 6.1 The importance of sustainability in innovation -- 6.2 Some term-inology -- 6.3 Clever perseverance -- 6.4 The short-term-long-term balance in the food industry -- 6.5 Summary -- 6.6 Topics for further in-depth discussions -- add your own experience -- Chapter 7 Success measured -- 7.1 Success Metrics 101 -- 7.2 The consumer in the equation -- 7.3 The success rate: rate the success -- 7.4 Success and you -- 7.5 Summary -- 7.6 Topics for further in-depth discussions -- add your own experience -- Chapter 8 The value of success stories -- 8.1 What counts is the well-packaged result -- 8.2 The role of the success story: storytelling -- 8.3 How to make your story -- 8.4 Stories become contagious -- 8.5 Summary -- 8.6 Topics for further in-depth discussions -- add your own experience -- Part 3 Most important key success factors for successful execution of innovation -- Chapter 9 Understanding the main driving forces and headwinds -- 9.1 The corporate power games -- 9.2 Stumbling blocks on the road to success -- 9.3 Corporate quirkiness and driving forces -- 9.4 Surmounting the hurdles -- 9.5 Summary -- 9.6 Topics for further in-depth discussions -- add your own experience -- Chapter 10 It's all about you, stupid! -- 10.1 Talent and attitude: inseparable siblings -- 10.2 The common common sense -- 10.3 Listen well and read minds -- 10.4 The argumentation game -- 10.5 Summary.

10.6 Topics for further in-depth discussion -- add your own experience -- Chapter 11 Dreamtime -- 11.1 Mythology and reality: understand your company -- 11.2 The fearless visionaries -- 11.3 Your company's mood state -- 11.4 It all comes together -- 11.5 Summary -- 11.6 Topics for further in-depth discussion -- add your experience -- Chapter 12 Conclusions, learning, and outlook to other areas -- 12.1 Conclusions 1.0: from here to there -- 12.2 Is there someone? -- 12.3 Innovation and success -- 12.4 Telling stories -- 12.5 You and the forces around you -- 12.6 Conclusion 2.0: the Dreamtime of your company -- 12.7 A discussion beyond food -- Index -- Advertisements -- EULA.