Cover image for Got Your Attention? : How to Create Intrigue and Connect with Anyone.
Got Your Attention? : How to Create Intrigue and Connect with Anyone.
Title:
Got Your Attention? : How to Create Intrigue and Connect with Anyone.
Author:
Horn, Sam.
ISBN:
9781626562516
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (160 pages)
Contents:
Cover Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Introduction: What is INTRIGUE and Why Is It Important? -- Part I: I = INTRO: Open with an INTRO that Has People at Hello -- Chapter 1: Ask "Did You Know?" Questions -- Chapter 2: Show Them the Fish -- Chapter 3: Share What's Rare -- Chapter 4: Turn a No into a Yes -- Chapter 5: Psych Yourself Up, Not Out -- Part II: N = NEW: It's Not Enough to Be True -- It Needs to Be NEW -- Chapter 6: Create the Next New Thing -- Chapter 7: Keep Current -- Chapter 8: Look at the World with Reawakened Eyes -- Chapter 9: Cause Aha's with Ha-Ha's -- Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENT -- Chapter 10: Keep it Brief or They'll Give You Grief -- Part IV: R = REPEATABLE: If People Can't REPEAT It -- They Didn't Get It -- Chapter 11: Craft a Phrase-that-Pays -- Part V: I = INTERACT: Don't Just Inform, INTERACT -- Chapter 12: Never Again Deliver an Elevator Speech -- Chapter 13: Create Mutually Rewarding Conversations -- Chapter 14: Facilitate Interactive Meetings and Programs -- Part VI: G = GIVE: GIVE Attention First -- Chapter 15: Customize to Connect -- Chapter 16: Listen Like You Like to Be Listened To -- Part VII: U = USEFUL: If It Isn't Actionable, It Isn't USEFUL -- Chapter 17: Establish Real-World Relevance -- Chapter 18: Offer Options, Not Orders -- Part VIII: E = EXAMPLES: Don't Tell Stories -- Share Real-World EXAMPLES -- Chapter 19: Illustrate Ideas with Dog on a Tanker Examples -- Chapter 20: Put People in the SCENE -- Summary and Action Plan: What's Next? -- Chapter 21: Expand Your Influence-For Good -- The INTRIGUE Creed -- The INTRIGUE Quiz -- Notes -- Acknowledgments -- Index -- About the Author -- We Want to Hear from You!.
Abstract:
Did you know: Goldfish, yes, goldfish, have longer attention spans than we humans do? One in four people abandons a website if it takes longer than four seconds to load?Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in? Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract?You don't have to imagine it, Sam Horn has created it. Sam's innovative techniques have helped her clients close deals and raise millions of dollars and will be your "secret sauce" to getting funded, hired, elected, promoted or referred.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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