Cover image for bad, the ugly and the good.
bad, the ugly and the good.
Title:
bad, the ugly and the good.
Author:
Elving, Wim J. L.
ISBN:
9781785600715
Personal Author:
Physical Description:
1 online resource (112 pages)
Series:
Corporate Communications: An International Journal: Volume 20, Issue 2
Contents:
Cover -- Editorial advisory board -- The bad, the ugly and the good:new challenges for CSR communication -- Processing of CSR communication: insights from the ELM -- CSR as crisis risk: expanding how we conceptualize the relationship -- Facebook and the public framing of a corporate crisis -- The influence of interactive,non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation -- Quo vadis GRI? A (critical) assessment of GRI 3.1 A+non-financial reports and implications for credibility and standardization -- Social licence to operate.
Abstract:
This eBook contains chapters on Corporate Social Responsibility (CSR) communications attached to the second CSR Communication Conference held in Aarhus (Denmark) in September 2013. The two final chapters are not linked to this conference, however they also enhance our understanding of CSR Communication.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Electronic Access:
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