Successfully Serving the College Bound -- Contents -- Preface -- Acknowledgments -- Chapter 1. Who Are Our College-Bound Patrons? -- Chapter 2. Handling Objections -- Chapter 3. Conducting a Needs Assessment -- Chapter 4. Developing a Collection -- Chapter 5. Programs for the College Bound -- Chapter 6. Creating Partnerships -- Chapter 7. Marketing and Outreach to the College Bound -- Chapter 8. Online College-Planning Resources -- Appendix A. Additional Resources -- Appendix B. Commonly Used Sources for Higher Education Data -- Appendix C. Sample Questions for Needs Assessment Data Gathering -- Appendix D. Resources for Brainstorming -- Index.