Retailing Triumphs and Blunders : Victims of Competition in the New Age of Marketing Management.
Title:
Retailing Triumphs and Blunders : Victims of Competition in the New Age of Marketing Management.
Author:
Michman, Ronald D.
ISBN:
9780313035746
Personal Author:
Physical Description:
1 online resource (277 pages)
Contents:
Contents -- Preface -- Acknowledgments -- CHAPTER 1 Department Stores: Dinosaurs and Champions -- CHAPTER 2 Mass Retailers: Gone Are the Days -- CHAPTER 3 The Old Five-and-Dime: An Endangered Species -- CHAPTER 4 Supermarkets: Competitive Victims -- CHAPTER 5 Discounters: Challengers and Warriors -- CHAPTER 6 Specialty Clothing Stores: Battling the Giants -- CHAPTER 7 Home Improvement Centers: A New Powerhouse -- CHAPTER 8 Hamburgers: Gold in Those Hills -- CHAPTER 9 Hotels: Adventures in Lifestyle Market Segmentation -- CHAPTER 10 Credit Cards: The Plastic Wars -- CHAPTER 11 In- Home Shopping: Retailing Without Walls -- Selected Bibliography -- Index.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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