COVER -- CONTENTS -- INTERNATIONAL MARKETING:AN INTRODUCTION -- INTERNATIONAL MARKETING ENVIRONMENT -- MNCs AND INTERNATIONAL BUSINESS -- INTERNATIONAL MARKETING INTELLIGENCE -- MARKET SELECTION -- MARKET ENTRY STRATEGIES -- INTERNATIONAL ORGANISATION -- MARKET COVERAGE STRATEGIES -- INTERNATIONAL PRODUCT DECISIONS -- INTERNATIONAL PRICING -- INTERNATIONAL DISTRIBUTION -- INTERNATIONAL PROMOTION -- EXPORT FINANCE -- EXPORT RISK INSURANCE -- QUALITY CONTROL AND PRE-SHIPMENT INSPECTION -- TRADE IN SERVICES -- TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING -- INTERNATIONAL NEGOTIATON -- TRADE POLICY AND REGULATION OF INDIA -- EXPORT PROMOTION -- TRADE AND BOP OF INDIA -- EXPORT PROCEDURES AND DOCUMENTS -- SOME ISSUES IN INTERNATIONAL BUSINESS -- ANNEXURES -- CASES.