COVER -- CONTENTS -- UNDERSTANDING MARKETING -- MARKETING MANAGEMENT -- MARKETING ENVIRONMENT -- MARKETING FUNCTIONS -- MARKETING INFORMATION AND RESEARCH -- PRODUCT PLANNING -- PRODUCT-RELATED STRATEGIES -- CONSUMER DEMAND AND MARKET SEGMENTATION -- BUYER BEHAVIOUR -- CUSTOMER DEMAND AND SALES FORECASTING -- INDUSTRIAL MARKETING -- PRICING STRATEGIES -- CHANNELS OF DISTRIBUTION - I -- CHANNELS OF DISTRIBUTION - II -- PROMOTION -- PERSONAL SELLING AND SALES MANAGEMENT -- ADVERTISING.