COVER -- CONTENTS -- What is Entreprenership -- Entrepreneurial Values and Attitudes -- Creativity, Innovation and Idea Generation -- Entrepreneural Motivation -- Environmental Barriers -- Women Entrepreneurship -- Intrapreneurship -- Stages for Starting a New Venture -- Franchising -- Entrepreneurial Buy-Ins -- Marketing Concepts for Enterpreneurs -- Operations Management -- Financial Management -- Sources of Finance -- Human Resource Management and Legal Aspects -- Intellectual Property Rights -- Problems of New Ventures -- Institutional Support For New Ventures -- BIBLIOGRAPHY.