Principles of Marketing.
Title:
Principles of Marketing.
Author:
Hundekar, S.G.
ISBN:
9789350431573
Personal Author:
Physical Description:
1 online resource (214 pages)
Contents:
COVER -- CONTENTS -- UNIT - 1 : MARKETING AND CORE CONCEPTS -- UNIT - 2 : MARKETING ENVIRONMENT (MICRO AND MACRO) -- UNIT - 3 : DEVELOPING THE MARKETING MIX - I (INDIRECT & PRICE) -- UNIT - 4 : DEVELOPING THE MARKETING MIX - II (PROMOTION & DISITRIBUTION) -- UNIT - 5 : MARKETING IN THE DIGITAL AGE.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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