COVER -- CONTENTS -- Introduction -- Demand Analysis -- Demand Theory - I:Utility Analysis -- Demand Theory - II:Indifference Curve Analysis -- Demand Theory - III:Price, Income and Substitution Effect -- Elasticity of Demand -- Demand Estimation and Forecasting -- Production Analysis -- Cost Analysis -- Revenue Analysis -- Market Structure and the Theory of Prices -- Price and Output Decisions Under Monopoly -- Monopolistic Competition and Oligopoly -- Pricing Practices.