Marketing Management.
Title:
Marketing Management.
Author:
Ramachandra, K.
ISBN:
9789350431627
Personal Author:
Physical Description:
1 online resource (235 pages)
Contents:
COVER -- CONTENTS -- INTRODUCTION TO MARKETING -- MARKETING ENVIRONMENT -- PRODUCT STRATEGIES -- PRICING STRATEGIES -- CHANNELS OF DISTRIBUTION AND LOGISTICS -- PROMOTION STRATEGIES -- RECENT TRENDS IN MARKETING.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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