Modern Marketing Research.
Title:
Modern Marketing Research.
Author:
Mishra, M.N.
ISBN:
9789350436165
Personal Author:
Physical Description:
1 online resource (355 pages)
Contents:
COVER -- CONTENTS -- CHAPTER 1 : INTRODUCTION TO MARKETING RESEARCH -- CHAPTER 2 : ORGANISATION OF MARKETING RESEARCH -- CHAPTER 3 : MARKETING RESEARCH PROCESS -- CHAPTER 4 : RESEARCH DESIGN -- CHAPTER 5 : DETERMINING SOURCES OF DATA -- CHAPTER 6 : COLLECTION OF PRIMARY DATA -- CHAPTER 7 : DATA COLLECTION FORMS -- CHAPTER 8 : ATTITUDE MEASUREMENT -- CHAPTER 9 : SAMPLING PROCEDURES -- CHAPTER 10 : SAMPLE SIZE -- CHAPTER 11 : DATA COLLECTION AND FIELD FORCE -- CHAPTER 12 : PROCESSING OF DATA -- CHAPTER 13 : DATA ANALYSIS: PRELIMINARY CONSIDERATIONS -- CHAPTER 14 : TEST OF SIGNIFICANCE -- CHAPTER 15 : ANALYSIS OF ASSOCIATIONS -- CHAPTER 16 : ANALYSIS OF EXPERIMENTS -- CHAPTER 17 : PRESENTATION OF RESEARCH REPORT -- CHAPTER 18 : APPLICATIONS OF MARKETING RESEARCH IN INDIA.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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