Marketing Management.
Title:
Marketing Management.
Author:
Sherlekar, S.A.
ISBN:
9789350431795
Personal Author:
Physical Description:
1 online resource (230 pages)
Contents:
COVER -- CONTENTS -- OVERVIEW OF MARKETING -- BUYER/CONSUMER BEHAVIOUR -- MARKET SEGMENTATION -- PRODUCT PLAN -- PRICING -- MANAGING DISTRIBUTION CHANNELS (PART-I) -- MANAGING DISTRIBUTION CHANNELS (PART-II) -- ADVERTISING -- SALES PROMOTION.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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