COVER -- CONTENTS -- UNIT 1 : INTRODUCTION TO MANAGERIAL ECONOMICS -- Chapter 1 : NATURE AND SCOPE OF MANAGERIAL ECONOMICS -- Chapter 2 : OBJECTIVES OF THE FIRM -- Chapter 3 : OPTIMISATION TECHNIQUE AND NEW MANAGEMENT TOOLS OF OPTIMISATION -- UNIT 2 : BASIC ECONOMIC PRINCIPLES AND THEORY OF DEMAND -- Chapter 4 : BASIC ECONOMIC PRINCIPLES -- Chapter 5 : DEMAND ANALYSIS -- Chapter 6 : ELASTICITY OF DEMAND -- Chapter 7 : DEMAND ESTIMATION -- Chapter 8 : DEMAND FORECASTING -- Chapter 9 : SUPPLY ANALYSIS -- UNIT 3 : PRODUCTION ANALYSIS -- Chapter 10 : PRODUCTION FUNCTION AND RETURNS TO SCALE -- Chapter 11 : ECONOMIES OF SCALE -- UNIT 4 : COST THEORY -- Chapter 12 : COST THEORY AND ESTIMATION -- UNIT 5 : MARKET STRUCTURE AND PRICING PRACTICES -- Chapter 13 : MARKET STRUCTURE: DIFFERENT COMPETITIVE SITUATION -- Chapter 14 : PRICE EQUILIBRIUM IN A PERFECTLY COMPETITIVE MARKET -- Chapter 15 : THEORY OF PROFIT MAXIMISATION -- Chapter 16 : PRICE-OUTPUT DETERMINATION IN PERFECT COMPETITION -- Chapter 17 : MONOPOLY -- Chapter 18 : MONOPOLISTIC COMPETITION -- Chapter 19 : OLIGOPOLY -- Chapter 20 : PRICING : PHILOSOPHY AND METHODS IN PRACTICE -- Chapter 21 : PROFIT MANAGEMENT.