COVER -- CONTENTS -- OVERVIEW OF MARKETING -- MARKETING MANAGEMENT -- INDIAN WISDOM FOR MARKETING MANAGEMENT -- GLOBALISATION/NEW PEOPLE MANAGEMENT -- CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING -- INDIA THE BEST EMERGING MARKET IN THE WORLD -- MARKETING ENVIRONMENT -- CUSTOMER DEMAND AND MARKET SEGMENTATION -- BUYER BEHAVIOUR -- DEMAND/SALES FORECASTING -- MARKETING INFORMATION/RESEARCH -- MARKETING RESEARCH PROCESS -- MARKETING PLANNING/STRATEGY -- SOCIAL/ECOLOGICAL ASPECTS OF MARKETING -- CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE -- PRODUCT PLAN(CORNERSTONE OF MARKETING) -- PRODUCT RELATED STRATEGIES -- PRICE (UNIQUE ELEMENT OF MARKETING MIX) -- PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION -- PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET) -- SALES MANAGEMENT (DYNAMIC POWER OF MARKETER -- ADVERTISING (VALUE-BASED MASS COMMUNICATION) -- DISTRIBUTION STRATEGIES (PART - I) -- DISTRIBUTION STRATEGIES (PART-II) -- PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING) -- GLOBAL MARKETING(PART -I) -- GLOBAL MARKETING(PART - II) -- EXPORT MANAGEMENT -- THE BUSINESS MARKET -- MARKETING OF SERVICES -- BIBLIOGRAPHY -- INDEX.