COVER -- CONTENTS -- THE NATURE AND SCOPE OF MANAGERIAL ECONOMICS -- DETERMINANTS OF MARKET DEMAND AND THE LAW OF DEMAND -- ELASTICITY OF DEMAND -- DEMAND FORECASTING -- PRODUCTION FUNCTION -- SUPPLY -- COSTS OF PRODUCTION -- BREAK-EVEN ANALYSIS -- MARKET FORMS -- COMPETITIVE EQUILIBRIUM PRICE -- PRICING UNDER PERFECT COMPETITION -- MONOPOLY -- PRICE DISCRIMINATION -- PRICING UNDER MONOPOLISTIC COMPETITION -- OLIGOPOLY -- PRICING STRATEGIES AND METHODS -- GOVERNMENT AND MARKETS: KEY ISSUES -- CAPITAL BUDGETING.