OLIVE-OIL PURCHASE BEHAVIOUR: CULTURE AND FOOD HABITS -- OLIVE-OIL PURCHASE BEHAVIOUR: CULTURE AND FOOD HABITS -- CONTENTS -- PREFACE -- Chapter 1 INTRODUCTION -- Chapter 2 FOOD CHOICE RESEARCH. ASPECTS INFLUENCING OLIVE-OIL CONSUMER CHOICE -- 2.1. FOOD HABITS AND CONSUMER BEHAVIOR -- 2.2. MARKETING FACTORS AND FOOD CONSUMPTION -- 2.2.1. Price -- 2.2.2. Brand: National Brands vs. Store Brand -- 2.2.3. Promotions: Price Discounts and Feature Advertisement -- 2.3. CUSTOMER LOYALTY AND PREFERENCES -- 2.4. OLIVE OIL CONSUMER RESEARCH: ASPECTS INFLUENCING OLIVE-OIL CONSUMER CHOICE -- Chapter 3 RESEARCH METHODOLOGY -- 3.1. SPANISH OLIVE OIL MARKET -- 3.2. DATABASE -- 3.3. VARIABLES -- 3.4. EMPIRICAL MODEL -- Chapter 4 RESULTS -- 4.1. CONSUMER PREFERENCES AND LOYALTY -- 4.2. BRANDS: NATIONAL BRANDS VS. STORE BRANDS -- 4.3. PROMOTIONAL VARIABLES: PRICE REDUCTIONS AND STORE FLYERS -- Chapter 5 CONCLUSION -- Chapter 6 MANAGERIAL IMPLICATION -- Chapter 7 LIMITATIONS AND FUTURE RESEARCH -- REFERENCES -- INDEX.