Cover image for Business-to-Business Marketing.
Business-to-Business Marketing.
Title:
Business-to-Business Marketing.
Author:
Brennan, Ross.
ISBN:
9781446264591
Personal Author:
Physical Description:
1 online resource (380 pages)
Series:
SAGE Advanced Marketing
Contents:
Cover -- Contents -- Preface -- Companion website -- 1 - Business-to-Business Markets and Marketing -- 2 - Buyer Behaviour -- 3 - Inter-firm Relationships and Networks -- 4 - Business-to-Business Marketing Strategy -- 5 - Researching Business-to-Business Markets -- 6 - Business Market Segmentation -- 7 - Market Communication -- 8 - Relationship Communication -- 9 - Relationship Portfolio Management -- 10 - Managing Product Offerings -- 11 - Routes to Market -- 12 - Price-Setting in Business-to-Business Markets -- Index.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Electronic Access:
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