Contents -- 1 Introduction -- 2 Media Discourse and Intertextuality -- 3 Interdisciplinary Theoretical Framework -- 4 Alternative Perspective on the Study of Intertextuality -- 5 Intra-textual Level of Intertextuality within Multiple Contexts of Research -- 6 Textual Level of Intertextuality within Multiple Contexts of Research -- 7 Inter-genre Level of Intertextuality within Multiple Contexts of Research -- 8 Empirical Analysis of Intertextuality on the Intra-textual Level -- 9 Empirical Analysis of Intertextuality on the Textual Level -- 10 Empirical Analysis of Intertextuality on the Inter-genre Level -- 11 Concluding Remarks -- REFERENCES -- APPENDICES.