Preface -- 1. Prestige functions of foreign languages in Japanese society - A glance at ethnicity problems -- 2. Verbal strategies and multilingual patterns of language use in the Far Eastern context -- 3. Foreign elements in Japanese TV commercials - A quantitative and qualitative analysis -- 4. Attitudes toward foreign language use among Japanese TV viewers - An inquiry into the fashion of liking English -- 5. The impact of English on lexical modernization in sensitive domains of acculturation -- 6. Semiotic implications of foreign language use as a source of linguistic variation -- 7. Symbolic internationalization and intercultural relations - A world-wide trend in a comparative view -- Bibliography -- Subject Index -- Index of Names.