Social Media Marketing eLearning Kit For Dummies -- About the Author -- Dedication -- Author's Acknowledgments -- Contents at a Glance -- Table of Contents -- Introduction -- About This Kit -- How This Book Is Organized -- How This Book Works with the Electronic Lessons -- Conventions Used in This Book -- Foolish Assumptions -- Icons Used in This Kit -- Class Is In -- Lesson 1: Getting Started with Social Media Marketing -- Understanding Social Authority and Why You Want It -- Developing Your Branded Look -- Setting Up Foundational Accounts -- Summing Up -- Know This Tech Talk -- Lesson 2: Creating Your Strategic Marketing and Management Plan -- Putting Together Your Marketing Plan -- Creating Social Press Releases -- Getting Organized -- Summing Up -- Know This Tech Talk -- Lesson 3: Social Media Marketing on Twitter -- Attracting a Twitter Audience -- Following and Creating Twitter Lists -- Talking It Up on Twitter Chat -- Going beyond Twitter -- Summing Up -- Know This Tech Talk -- Lesson 4: Social Media Marketing on Facebook -- Getting Started with Facebook -- Integrating Your Commerce -- Creating a Facebook Ad -- Going Mobile with Places and Check-In Deals -- Summing Up -- Know This Tech Talk -- Lesson 5: Social Media Marketing on LinkedIn -- Filling In Your Profile -- Exploring the Home Tab -- Finding Your Way Around LinkedIn -- Posting, Messaging, and Making Connection Requests -- Asking and Answering Questions to Attract New Customers -- Joining Groups to Find New Customers -- Using the Search Tools to Find New Clients or Customers -- Creating and Marketing Events -- Advertising on LinkedIn -- Summing Up -- Know This Tech Talk -- Lesson 6: Social Media Marketing on YouTube -- Using YouTube in Your Overall Social Media Marketing Plan -- Setting Up Your YouTube Channel -- Subscribing to Channels -- Sending Bulletins.

Creating and Using YouTube HTML Embed Code -- Maximizing the SEO of Your Videos -- Optimizing through the Info and Settings Tab -- Annotating Video with the Annotations Tab -- Using the Captions and Subtitles Tab -- Becoming Friends -- Building Social Status through Commenting and Liking -- Sharing through YouTube -- Curating a Great Playlist for Marketing -- Summing Up -- Know This Tech Talk -- Lesson 7: Social Media Marketing with Geolocation and Location Platforms -- Understanding Geolocation-and Location-based Marketing Strategies -- Foursquare -- Gowalla -- Checking Out the Other Guys -- Summing Up -- Know This Tech Talk -- Lesson 8: Analysis and Calculation: Figuring Your Social ROI -- Understanding How to Calculate and Analyze Your ROI -- The Big Four's Built-In Analytics -- Finding Other Useful Analyzers -- Summing Up -- Know This Tech Talk -- About the CD -- System Requirements -- Launch Instructions -- Operation -- Troubleshooting -- Index -- End-User License Agreement.