Motives for Metaphor in Scientific and Technical Communication -- Cover -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- Introduction: The Problem of Metaphor in Scientific and Technical Communication -- Differentiating between Scientific and Technical Communication -- Metaphor and Analogy -- Summary of Chapters -- CHAPTER 1: Reintroducing Metaphor in the Technical Communication Classroom -- Problem -- Methodology -- Some General Considerations of Metaphor -- Technical Communication Textbooks -- Science Writing Texts -- CHAPTER 2: Metaphor in the Technical Communication Literature -- Metaphor and the Computer -- Technical Communication Theory -- Technical Communication Pedagogy -- Conclusion -- CHAPTER 3: A Review of the Theories of Metaphor -- Substitution Theory of Metaphor -- Aristotle on Metaphor -- Twentieth-Century Substitutionists -- Nietzsche and Post-Modern Metaphor -- The Tensionists: An Introduction to Interaction -- The Interactionists -- Metaphor as Epistemology -- Conclusion -- CHAPTER 4: The Metaphors of Mathematics: A Case Study of the Solar System Analogy -- Scottish Natural Philosophy -- Lodge and the BAAS -- The Solar System Analogy -- The Solar System Analogy in Secondary-School Texts -- A Narrative History of the Solar System Analogy -- Lord Kelvin -- James Clerk Maxwell -- J. J. Thomson -- Oliver Lodge -- Ernest Rutherford -- Niels Bohr -- Conclusion -- CHAPTER 5: The Question of Metaphor in Natural Language: A Case Study -- The Question of Cloning -- Recognition of the Dominant/Emergent Metaphors -- The Effect Upon the Scientific Community -- Conclusion -- CHAPTER 6: Implications -- An Approach Based on this Study -- Other Avenues for Research -- References -- Index -- Selected Titles from: Baywood's Technical Communications Series -- Back Cover.