Contents -- Introduction -- CHAPTER 1 Looking Out from the Inside -- Members of the Team -- Typecasting -- ProFile 1: Return to the Top -- CHAPTER 2 Writing a Business Plan -- Dividing the Plan into Sections -- Taking Your Time -- The Elements of a Business Plan -- The Logic in Writing It Out -- Signing the Deal -- ProFile 2: From Home Studio to Commercial Facility -- CHAPTER 3 How Much Does It Cost? How Much Have You Got? -- Buying into Raging Technology -- A Buyer's Primer -- Analog or Digital -- Trends in the Marketplace -- A Low-end, High-quality Setup -- The Next Level -- A Professional Midrange Studio -- The Business Expense Breakdown -- Adding Video -- The Room of Dreams -- Back to the Real World -- ProFile 3: Basking in the Digital Tropical Domain -- CHAPTER 4 Making It Happen -- Getting Funded -- Leasing -- Partnership -- ProFile 4: Finding Your Niche -- Other Ways to Find Money -- ProFile 5: Carving a Creative Niche in a Small Town -- CHAPTER 5 The Project Studio -- Home Studios and the All-in Deal -- The Current Balance -- Home Studios and the Law -- Getting Real -- Independent Contractors -- ProFile 6: World-class in Suburbia -- CHAPTER 6 Expense Planning -- Finding a Break-even Point -- Finding Space -- Phone Systems -- Turning on the Lights -- Legal and Accounting Services -- The Insurance Maze -- Medical Plans -- Support Services -- Studio Support Pros -- Other Office Expenses -- ProFile 7: Cooking Up a Studio -- CHAPTER 7 Putting a Price on Value -- Location -- ProFile 8: Fine Arts in Fargo -- Square Footage -- Considering the Equipment -- ProFile 9: Choosing Vintage Gear to Create a Unique Facility -- The Quality of the Staff -- The People Connection -- Creature Comforts -- The Care and Feeding of Your Reputation -- Setting Rates -- ProFile 10: A Tree Grows In Georgia -- Bidding on Projects -- Bidding on Films.

ProFile 11: Destination: Studio -- Getting Paid -- ProFile 12: Multiple Income Streams -- CHAPTER 8 Income Sources: Getting Creative -- The Lesson of the Nine Dots -- Getting into Production -- Speculating on Success -- Gig Band Album Packages -- Playing on the Session -- Scoring to Picture -- ProFile 13: Navigating the Television Jungle -- Duplication -- CD Transfers -- Music and Dialog Editing -- Renting Out Equipment -- Renting Out the Room -- Teaching School -- Art for Art's Sake -- The Puzzle Solution -- ProFile 14: Diversity and Uncompromising Quality -- CHAPTER 9 Developing Contacts -- Making New Connections -- The Cold Call -- ProFile 15: Recording the Fine Arts -- Telemarketing and Commission Sales -- Schmoozing Your Way to Success -- ProFile 16: Jammin' Down the Digital Highway -- CHAPTER 10 Advertising and PR -- Using Direct Mail -- Print Ads -- The Web -- Staying in Touch -- Getting Publicity -- ProFile 17: Rising from the Ashes -- CHAPTER 11 The Art of Scheduling -- Scheduling Guidelines -- Problems and Conflicts in Scheduling -- Trying to Please Everyone, All the Time: A Recurring Story -- The Schedule Book -- ProFile 18: Nashville Surround Sound -- Booking and Work Orders -- Internal Scheduling -- Planning for a Marathon Session -- Projects from Mars -- CHAPTER 12 Keeping Track of Things -- The Media Vault -- Numbering Systems -- Minding the Store -- CHAPTER 13 Politics and Psychology -- Setting the Scene -- Dealing with Personalities -- Post-session Politics -- When You Lose a Client -- ProFile 19: The UK Alternative -- CHAPTER 14 Equipment, Money, and Strategy -- Choosing the Right Equipment -- Buying Intelligently -- ProFile 20: Composer Collective -- Finessing Sizable Sums -- Beta Testing a Weighty Alternative -- ProFile 21: Hitting the Jackpot -- CHAPTER 15 On Being the Boss -- How to Play Fair and Stay in Chicago.

Payroll Etiquette -- Company Meetings -- Taking Responsibility -- Some Personal Philosophy -- ProFile 22: High-End Recording on the Prairie -- CHAPTER 16 Hiring and Firing -- Hiring a Receptionist -- Hiring an Engineer -- Learning the Rules -- Interviewing -- ProFile 23: Analog Style -- Interns -- People Problems -- Salaries and Egos -- ProFile 24: Creativity and Five-Star Service -- When to Raise a Salary -- When to Fire an Employee -- Dealing with Substance Abuse -- CHAPTER 17 The Employee Manual -- The Employee Handbook -- The Interlok Employee Handbook -- ProFile 25: The New Music Industry -- CHAPTER 18 Coping with Disaster -- The Client Spills His Drink on the Console -- A Fistfight Breaks Out in the Control Room -- The Specially Shipped Gear for the Sunday Session Gets Locked in the Warehouse for the Weekend -- The Entire 30-minute Master Gets Accidentally Erased -- The Producer Decides the Monitoring System Is Unacceptable -- The Superstar Books a Session and Then Has His Own Disaster -- The Studio Gets Some Unexpected Publicity -- A Plumbing Problem Gives "Surf 's Up" a Whole New Meaning -- CHAPTER 19 Betting on the Future -- Equipping Yourself for Change -- Trends That Look Like They Aren't About to Disappear -- Looking for the Middle -- The Writing on the Wall -- Coming Soon -- Finding Your Own Way -- APPENDIX: The Manager's Quick Reference Guide -- Pro and Home Recording Formats -- Professional Organizations -- Web Resources -- Trade Magazines -- Recommended Reading -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z.