Acknowledgments -- About the Author -- Contents -- Part I: Introduction -- Chapter 1 Introduction -- Your Career Begins Today -- Why the Emphasis on Being Proactive? I Just Wanna Play Music! -- How You Can Make It Happen -- The Commercial Imperative -- Adopting the Strategies Set Out in This Book -- Getting the Most from This Book -- Chapter 2 Do You Really Want a Career in Music? -- Kick-Starting Your Career -- Music in the 21st Century: This Time It's Personal -- An Introduction to the Business Strategy for the Musician -- Defining Success -- Chapter 3 Influences for Change and the Opportunities These Changes Bring -- MP3s, iTunes, and Music Downloads -- The Expanding Market for Music in TV/Films/Games -- The "Collapse" of the CD Market -- Merchandising and Other Non-Music Income Sources -- Home Recording -- eServices -- American Idol/X Factor -- MySpace, YouTube, and Other Forms of Internet Relationships -- Associates' Arrangements -- Ringtones -- Unique Ideas -- Part II: The Fan Base -- Chapter 4 Exploiting with Integrity -- Exploitation -- Why Do You Need a Fan Base? -- The Fans' Expectations -- Communicating with Your Fan Base -- The Mechanics of Bulk Communication -- So Will You Exploit with Integrity? -- Chapter 5 Building and Keeping the Fan Base -- The Conversion Process -- Finding Potential Fans and Building the Fan Base -- Losing Fans -- Going Global -- What Do You Do if You Don't Have a Fan Base? -- Current Options for the Musician without a Fan Base -- Chapter 6 Publicity in the 21st Century -- Active Publicity -- Passive Publicity -- Building the Perfect Website -- Part III: The Product -- Chapter 7 What Do You Actually Do?!? -- Who Are You? What Do You Do? -- Who Is Your Market? -- Is There an Audience? -- What Does Your Audience Want? -- Chapter 8 Creating and Developing the Product -- What Is a Product? -- Releasing the Product.

Life of the Product -- Development Time -- Product Pricing -- The Cost of Developing Products -- Making Money from Products -- Part IV: The Nasty Commercial Bits -- Chapter 9 Economics 101 -- Sources of Income: How Much Can I Earn? -- Earnings from CD Sales -- On-Demand CDs -- Pressing Your Own CDs -- Record Label Deal -- Downloads -- Moving Images -- Merchandising -- Live Performances -- Sponsorship/Endorsements -- Commission -- Songwriting Royalties -- Gifts -- Income from Your Infrastructure -- Future Sources of Income -- Sources of Finance -- Costs -- Chapter 10 Building the Team around You -- Structure of Your Business -- Picking the Team -- The Shareholders -- The Manager -- The Business Manager -- Lawyers -- Accountants -- Bankers -- Booking Agents/Promoters -- Merchandising -- Record Company -- Publishers -- Chapter 11 Your Pay Packet -- The Cat Food Years -- The Income Stream -- How Much Money Do You Need? -- Some People Just Earn Less than Others -- Part V: Putting the Theory into Practice -- Chapter 12 Putting All the Pieces Together -- The Jigsaw Puzzle of Your Career -- A Question of Scale -- Reducing Risks and Increasing the Certainty of a Sustained Career -- The Arc of Your Career -- Reinventing the Record Label (and the Rest of the Music Industry) -- Chapter 13 Career Templates -- Singer/Songwriter -- Rock Band -- Boy Band -- Chapter 14 Tales from the Sharp End -- Marillion -- A Musician's Advice about the College Market by Derek Sivers from CD Baby -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.