Contents -- Introduction: Doing Business Today -- Chapter 1: Branding -- Chapter 2: Marketing -- Chapter 3: When Things Go Very Bad -- Chapter 4: Leads -- Chapter 5: Sales, Sales, Sales -- Chapter 6: Sales Management -- Chapter 7: Employees: Hire Slow, Fire Fast -- Chapter 8: It's Your Time, Use It Wisely -- Chapter 9: Customers -- Chapter 10: Technology -- Chapter 11: Business Intelligence -- Chapter 12: Back to School -- Chapter 13: Expense Management: Running a Lean Business -- Chapter 14: Estimating and Pricing -- Chapter 15: Big Opportunities -- Chapter 16: Management -- Chapter 17: Meetings: Communication Is Key! -- Chapter 18: Dream Management or Whole Life Management -- Chapter 19: Goals -- Chapter 20: Protect Yourself, Your Company, and Your Employees -- Chapter 21: Business Planning -- Chapter 22: Conclusion -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.