Cover -- Contents -- PART I: GETTING STARTED -- Chapter 1 First Principles -- Do You Really Want a Career in Music? -- Fundamentals -- Defining Success -- Why the Emphasis on Being Proactive? I Just Wanna Play Music! -- The Commercial Imperative -- Adopting the Strategies Set Out in This Book -- Getting the Most from This Book -- Onward -- PART II: THE FAN BASE -- Chapter 2 Building and Keeping Your Fan Base -- Exploiting with Integrity -- What Can Your Fan Base Do for You? -- Your Fans' Expectations: What Can You Do for Your Fan Base? -- Communicating with Your Fan Base -- So Will You Exploit with Integrity? -- Building and Keeping the Fan Base in Practical Terms -- Publicity -- Other Forms of Publicity -- Chapter 3 Your Presence on the Web -- Passive Publicity -- How to Be Present on the Web -- Building the Perfect Website -- Now That You've Got the Fan Base, What Are You Going to Do with Them? -- PART III: THE PRODUCT -- Chapter 4 Creating Products: Generating Income -- Doing the Arithmetic -- Opportunities for Income -- Choosing the Right Product -- Logistics of Creating Products -- Chapter 5 The Logistics of Creating and Developing Products -- What Is a Product? -- Development Time -- Product Pricing -- The Cost of Developing Products -- Making Money from Products -- Hard-Core Finances -- PART IV: THE NASTY COMMERCIAL BITS -- Chapter 6 Economics 101 -- Sources of Income: How Much Can I Earn? -- Earnings from Music -- CD Sales with a Record Label -- Moving Images -- Merchandising -- Live Performances -- Sponsorship/Endorsements -- Commission -- Songwriting Royalties -- Gifts -- Income from Your Infrastructure -- Sources of Finance -- Costs -- So What Do I Get Paid? -- Chapter 7 Your Pay Packet -- The Cat-Food Years -- The Income Stream -- How Much Money Do You Need? -- Some People Just Earn Less Than Others -- End of Commercial Boot Camp.

PART V: PUTTING THE THEORY INTO PRACTICE -- Chapter 8 Building the Team around You -- Structure of Your Business -- Picking the Team -- The Shareholders -- The Manager -- The Business Manager -- Lawyers -- Accountants -- Bankers -- Booking Agents/Promoters -- Merchandising -- Record Company -- Publishers -- Putting the Team to Work -- Chapter 9 Developing Your Own Career Plan -- The Jigsaw Puzzle of Your Career -- A Question of Scale -- Reducing Risks and Increasing the Certainty of a Sustained Career -- The Arc of Your Career -- And to Conclude -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J-K -- L -- M -- N -- O -- P -- Q-R -- S -- T -- U-V -- W-Z.