Cover -- Contents -- Chapter 1: Preparing to Own a Business -- Set Goals: What Do You Want? -- Create a Business Plan -- Identify Your Target Market -- Name Your Business -- Establish Your Pricing -- Determine Your Type of Business -- Handle Your Finances -- Keep Separate Accounts -- Use Credit Cards: A Different and Fun Way to Pay -- Sales Tax -- Save, Save, Save -- Manage Employees -- Full-Time Employee versus Outsourcing -- Breeding Competition -- Motivate Your Employees -- Choose Your Vendors -- Gain Clients in Your Market -- Establish Your Style -- Create Your Marketing Materials -- Create a Web Presence -- Establish a Schedule -- Just Say No -- Organizing and Prioritizing -- Outsource -- Chapter 2: Equipment -- Choosing Your Equipment: Test before You Buy -- ISO, Shutter Speed, and Aperture -- ISO -- Shutter Speed -- Aperture -- Lenses -- More about Aperture -- Fixed Lenses -- Zoom Lenses -- Macro Lenses -- Wide-Angle Lenses -- Computer -- Software -- Hard Drives -- Additional Items -- A Word to the Wise -- Chapter 3: Seeing the Light -- What Light Is Best? -- The Basics of Light in Portrait Photography -- Quality, Intensity, and Direction -- Color -- Consistency -- To Overexpose or to Underexpose -- Tips for Shooting Outdoors -- Tips for Shooting Indoors -- Types of Artificial Lighting -- Tungsten Light -- Fluorescent Light -- Using Flash -- Ring Flash -- Using Continuous Lighting -- Chapter 4: Be Prepared-and Prepare Your Clients, Too! -- Present Yourself Well -- Prepare Your Props -- Location Basics -- Equipment Basics -- Prepare Your Clients -- Pre-Consultation Basics -- Getting Model Releases and Contracts -- Timing the Shoot -- Clothing -- Charges -- During the Shoot -- Chapter 5: Photographing the Miracle of Life: Birth through the First Year -- Connecting with Children -- Happy BIRTH Day! -- Planning -- Payment Options and Packages.

When to Arrive -- Photography Style and What to Capture -- Newborns -- The Location -- The Shoot -- Props -- Soothing Strategies and Safety -- Packages and Products -- Three Months -- The Shoot -- Pricing -- Six Months -- The Shoot -- Props -- Nine Months -- The Shoot -- Props -- Twelve Months -- Photographing Multiples -- Shooting Scenarios -- In the Client's Home -- In the Studio -- In Low Ambient Light -- At the Beach -- Chapter 6: Post-Production -- Narrowing Down Your Images -- Image Editing and Retouching -- Sample Workflow -- Chapter 7: Marketing and Sales -- Marketing Your Product -- Market Happiness -- Market to Your Current Clients -- Gain Referrals -- Network -- Market with Other Companies -- Market in Little Ways -- If You're a Mom, Be a Mom -- Share Testimonials -- Display Publicity -- Enter Competitions -- Give Back -- Teach Others -- Online Marketing -- Something to Hold Onto -- Brevity Is Best -- The Big Sell -- Consider What to Sell -- Set a Timeframe -- Set Up a Viewing Session -- Provide Purchase Incentives and Information -- Add Value to Your Work and Products -- Chapter 8: Loyalty Programs and Keeping Clients -- Retention Strategies -- Customer Service and Hospitality -- The Clients You Don't Want to Keep -- Chapter 9: Keeping Your Work Fresh -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z.