Cover -- Contents -- Introduction -- Chapter 1 Introducing YouTube -- YouTube: Search Engine and Social-Networking Tool -- How YouTube Began -- Chapter 2 Necessary Equipment -- Get Connected -- Mobile Devices -- Video and Images -- Audio -- Dynamic Microphones -- Condenser Microphones -- Field Recorders -- Video-Editing Software -- Chapter 3 Creating a YouTube Channel -- Step 1: Setting Up a Gmail Account -- Step 2: Setting Up a YouTube Account -- Step 3: Starting Your YouTube Channel -- Step 4: Adding Channel Art -- Step 5: Adding a Channel Icon -- Step 6: Giving Your Channel a Description -- Chapter 4 Uploading Content -- Specifications and Supported Video Formats -- Compressing Your Videos -- Chapter 5 Optimizing Your Videos -- Ranking Your Video -- Video Title -- Video Description -- Video Tags -- Chapter 6 Adding Annotations to Your Videos -- What Are Annotations? -- Adding Annotations -- Why Use Annotations? -- Chapter 7 Keeping an Eye on Your YouTube Analytics -- Where to View the Analytics -- The View Reports -- Engagement Reports -- How to Use Analytics -- Finding Patterns -- Chapter 8 Getting Your Comments Going -- Engagement with Your Videos -- Moderating Comments -- Chapter 9 Spreading the Word -- Adding Links to Your Channel -- Posting Links in Your Other Media -- Chapter 10 YouTube Benefits -- YouTube Partner Benefits -- How Do You Get Paid? -- Chapter 11 Some Pointers on Copyright -- How Does Copyright Work? -- How to Protect Your Music Online -- YouTube's Advice on Copyright and Infringement -- Chapter 12 Conclusion -- What We've Covered -- Get Creative!.