Contents -- Acknowledgments -- Introduction -- 1 The Transparent Provider -- 2 Information Technology Goes Mobile -- 3 Personal Health Records -- 4 Consumer-Driven Health Plans -- 5 Concierge and Retail Medicine -- 6 Telemedicine -- 7 Globalization -- 8 Social Media -- 9 Targeted Marketing to Consumers -- 10 Converting Patients to Customers -- 11 Visions for the Future -- Further Reading -- Websites of Note -- References -- Index -- About the Authors.