Cover -- Copyright -- Credits -- About the Author -- About the Reviewers -- Contents -- Preface -- Chapter 1: Becoming a Digital Native -- Finding a mentor close to home -- Using an internal social network -- Using an external professional network -- Using an external social network -- Finding your voice on Twitter -- Finding your own community online -- Summary -- Chapter 2: Forewarned is Forearmed - Being Prepared for a Crisis -- Identifying risks and challenges -- Social media policy -- Ready responses -- Summary -- Chapter 3: Pulling it All Together in a Plan -- A staged approach -- Stage 1 - Preparing -- Stage 2 - Broadcasting -- Stage 3 - Conversing -- Stage 4 - Multichanneling -- Sourcing candidates -- LinkedIn search -- Employee networks -- Advertising to people who are searching online -- Summary.