Contents -- Acknowledgments -- Introduction -- 1 The Practices of Beauty: The Creation of a Consumer Market -- 2 A Market for Beauty: The Production of Cosmetics -- 3 Advertising Beauty: The Culture of Publicity -- 4 Maligning Beauty: The Critics Take on Artifice -- 5 Domesticating Beauty: The Medical Supervision of Women's Toilette -- 6 Selling Natural Artifice: Entrepreneurs Redefine the Commerce of Cosmetics -- 7 Selling the Orient: From the Exotic Harem to Napoleon's Colonial Enterprise -- 8 Selling Masculinity: The Commercial Competition over Men's Hair -- Conclusion -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- V -- W.