TABLE OF CONTENTS -- INTRODUCTION -- USEFUL TIPS: 22 ARTICLES ON MARKETING TO SMALL BUSINESSES -- SPECIAL REPORT: BEST PRACTICES IN INTERNET MARKETING TO SMALL BUSINESSES -- SMALL BUSINESS OWNERS DON'T SURF -- TOP FOUR TACTICS TO WIN THEIR ATTENTION ON THE INTERNET -- TOM ANTION WARNS BIG BUSINESS NOT TO OVERESTIMATE SMALL BUSINESS PEOPLE'S INTERNET SAVVY -- TERRI LONIER'S ADVICE (AND WARNINGS) ON MARKETING TO THE GROWING SOHO MARKETPLACE -- HOW TO MARKET TO THE MILLIONS OF INDEPENDENT PROFESSIONALS (HINT: DON'T CALL THEM SMALL BUSINESSES!) -- INTACCT.COM FINDS SMALL BIZ CLIENTS PREFER LIVE ONLINE HELP TO TELEPHONE ASSISTANCE -- JOHN WARRILLOW REVEALS THE TOP 5 REASONS SMALL BUSINESS OWNERS DON'T SHOP ONLINE -- WHY MOST SMALL BUSINESS SITES DON'T APPEAL TO SMALL BUSINESS PEOPLE -- HOW THE WEB HAS PROFOUNDLY CHANGED THE WAYS BIG BUSINESS MARKETS TO SMALL BUSINESS -- HOW TO MARKET YOUR PRODUCTS TO FEMALE ENTREPRENEURS ONLINE -- ANALYST STUART FEIL REVEALS FOUR KEY TRENDS IN MARKETING TO SMALL BUSINESSES ONLINE -- ERNST & YOUNG'S ROBERT DUBOFF TALKS ABOUT COMPETING IN THE SMALL BIZ MARKETPLACE -- TIPS ON USING AN EXPERT SPEAKER TO PROMOTE YOUR PRODUCT TO SMALL BUSINESSES -- PAIGE ARNOF-FENN, VP MARKETING, INC.COM DRIVES TRAFFIC WITH INTEGRATED ONLINE/OFFLINE MARKETING -- SMALLBUSINESSDEPOT.COM CO-FOUNDER DON MAZZELLA'S TACTICS FOR SUCCESS IN THE SMALL BIZ MARKETPLACE -- MARKETING TACTICS OFFICE.COM AND INC.COM USED TO TIE FOR #1 -- IBM'S TOP SIX TIPS FOR MARKETING TO WOMEN-OWNED SMALL BUSINESSES -- TOP 4 PR TIPS TO REACH SMALL BUSINESSES ONLINE: DAWN RINGEL, GUMPERT COMMUNICATIONS -- MIGHTYWORDS SPLITS FROM FATBRAIN: BN.COM LEADS 36 INVESTMENT ROUND IN THE NEW COMPANY -- ANGIE KIM OF EQUALFOOTING.COM ON TOP TACTICS FOR AFFINITY MARKETING AND MARKET RESEARCH -- TED GANCHIFF OF GIVEMETALK.COM ON USING WEBCASTING TO REACH SMALL BUSINESS.

STEPHANIE FIERMAN, OFFICE.COM'S VP MARKETING, REVEALS WHY TV ADS DRIVE SITE TRAFFIC EFFECTIVELY -- PROVEN TACTICS: 12 CASE STUDIES ON MARKETING TO SMALL BUSINESSES -- CASE STUDY #1: INSUREZONE SURPASSES A MILLION IN SALES TO SMALL BUSINESSES BY PARTNERING WITH BANKS AND PORTALS -- CASE STUDY #2: MAINCONTROL® WINS SMALL BUSINESS ACCOUNTS BY SCHMOOZING THEM AT A VIRTUAL GOLF GAME -- CASE STUDY #3: SEARCH ENGINE KEYWORD BUYS BEAT SMALL BUSINESS SITE BANNERS FOR MYCORPORATION.COM -- CASE STUDY #4: TOTALINET RAISES CONVERSION RATES BY PREQUALIFYING BUSINESS SALES LEADS ONLINE -- CASE STUDY #5: HOW IBM.COM SUCCESSFULLY REBRANDED ITSELF FOR THE SMALL BUSINESS MARKETPLACE -- CASE STUDY #6: WEBNOW.COM IMPRESSES SMALL BUSINESS OWNERS WITH EASY PRE-BUILT WEB SITES -- CASE STUDY #7: ATYOURBUSINESS.COM'S BACKGROUND CHECK BANNERS GET 1% CLICK THROUGH RATE -- CASE STUDY #8: PAPER2U OFFERS FREE EBOOKS TO GROW OPT-IN NEWSLETTER SUBSCRIPTIONS -- CASE STUDY #9: RESULTS FROM ALLBUSINESS.COM'S "FREE EMPLOYEE FOR A YEAR" CAMPAIGN -- CASE STUDY #10: SMALLBUSINESSDEPOT.COM'S GROWS OPT-IN EMAIL DATABASE BY GIVING AIRLINE TRAVELERS PRINT NEWSLETTERS -- CASE STUDY #11: OFFICE.COM BEATS GOALS BY ALMOST 300% WITH A STREAMING VIDEO EMAIL CAMPAIGN -- CASE STUDY #12: HOW TO GET 25% MORE BUSINESS WEB SITE VISITORS TO REGISTER FOR A SERVICE TRIAL -- ABOUT MARKETINGSHERPA.