Table of Contributors - by first name with quote -- Table of Companies - with quote numbers -- Introduction by Anne Holland -- Part I: General Inspiration -- Part II: Planning and Campaign Management -- Part III: Learning from Mistakes -- Part IV: Branding -- Part V: Integrated, Multichannel, and Offline Marketing -- Part VI: Marketing Teamwork -- Part VII: Internet Marketing - General Tips & No -- Part VIII: Website Design & Traffic -- Part IX: ROI, Metrics & Measurement -- Part X: Budgeting & Procurement -- Part XI: Creative -- Part XII: Copywriting -- Part XIII: Multicultural -- Part XIV: Positioning, Niche Marketing & Focus -- Part XV: Email Marketing -- Part XVI: Marketing with Email Newsletters -- Part XVII: PR & Publicity -- Part XVIII: Business-to-Business Marketing -- Part XIX: Online Publishing Business - Ad & Content Sales -- Part XX: Search Engine Marketing -- Part XXI: Market Research -- Part XXII: Partnerships & Affiliates -- Part XXIII: Customer Service & Customer Relations -- Part XXIV: Referral Marketing -- Part XXV: Growing Your Consultancy or Agency Business -- End Quote - One to Grow On -- More Resources: Practical Marketing Reports from SherpaStore.