Front Matter -- Preface -- Contents -- Executive Summary -- 1 Introduction -- 2 Military Manpower Requirements -- 3 Demographic Trends -- 4 Trends in Youth Qualifications and Enlistment Standards -- 5 Trends in Employment and Educational Opportunities for Youth -- 6 Youth Values, Attitudes, Perceptions, and Influencers -- 7 Determinants of Intention or Propensity -- 8 Military Advertising and Recruiting -- 9 Conclusions and Recommendations -- References -- Appendix A Evaluation of the Youth Attitude Tracking Study (YATS) -- Appendix B The Scientific Basis of the Popular Literature on Generations -- Appendix C Biographical Sketches -- Index.